Top Ads on The Fitness Factory

The Fitness Factory Background Introduction:

Our mission is BETTER HEALTH for our Members.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Fitness Factory has been advertising and marketing on Facebook for many years. And The Fitness Factory has placed 6 of ads on the Facebook platform in the last month. In the past few years,The Fitness Factory has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Fitness Factory on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Fitness Factory. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Fitness Factory.

BigSpy

1.The Fitness Factory Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Fitness Factory  The Fitness Factory  The Fitness Factory
Page Categories  Other  Fitness Venue  Fitness Venue
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

The Fitness Factory Marketing Objectives Analysis: 

The Fitness Factory has been operating in Other for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Fitness Factory best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Fitness Factory Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Fitness Factory - The Stronghold  The Fitness Factory The Fitness Factory 
Ad Copy Text  -  Pay $1 for your first month when you join for our year membership! $0 membership fee + $1 for you...  Are you a student? Show us your student identification card and get 3 months for only $69! *IDs ...
Link Description  Gym/Physical Fitness Center  Pay $1 for your first month when you join for our year membership! $0 membership fee + $1 for your first month. $24.95 each month after that.  Are you a student? Show us your student identification card and get 3 months for only $69! *IDs are required to receive special discount.
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA  MESSAGE_PAGE    
Text Word Count 717  145  141
Like 3429  336  50

The Fitness Factory Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Fitness Factory Top 1 ads got 3429 likes. The Fitness Factory uses a sentence with the finishing touch title: “Fitness Factory - The Stronghold”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Fitness Factory shared 717 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is MESSAGE_PAGE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Fitness Factory should continue to optimize the ad content.

3.The Fitness Factory Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-03-17-2020-03-17  2019-05-01-2019-05-08  2019-05-01-2019-05-08
Landing Page Link  https://www.facebook.com/1005248232942536/posts/1681849521949067/  https://www.facebook.com/121022166846/photos/a.141915011846/10156173493866847/?type=3   https://www.facebook.com/121022166846/posts/10156173553651847/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Fitness Factory are successful.

The Fitness Factory Creative Analysis: 

The Fitness Factory placed a Image ad in 2020-03-17-2020-03-17, and got 3429 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Fitness Factory Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Fitness Factory has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Fitness Factory Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-17-2020-03-17  2019-05-01-2019-05-08  2019-05-01-2019-05-08
During  1 days  8 days 8 days 
Like  3429  336  50
Share  88  7  3
Comment  988  0  2

Advertising effectiveness is a direct manifestation of advertising. The Fitness Factory ‘s Top 1 ad received 3429 likes, 88 shares, 988 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Fitness Factory, helping The Fitness Factory to grasp the ad data more clearly.