Top Ads on The Fish Shop

The Fish Shop Background Introduction:

Family-run fish shop providing fresh seafood in Karachi!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Fish Shop has been advertising and marketing on Facebook for many years. And The Fish Shop has placed 7 of ads on the Facebook platform in the last month. In the past few years,The Fish Shop has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Fish Shop on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Fish Shop. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Fish Shop.

BigSpy

1.The Fish Shop Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Fish Shop  The Fish Shop  The Fish Shop
Page Categories  Seafood Restaurant  Seafood Restaurant  Seafood Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  N/A

The Fish Shop Marketing Objectives Analysis: 

The Fish Shop has been operating in Seafood Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Fish Shop best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Fish Shop Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Bestil mad ud af huset  Holms Røgeri - Restaurant, røgeri og fiskebutik Gruber Family Band 
Ad Copy Text  no setting  no setting  POKLA IS BACK.... All day, Sunday, Polka-POLKA-POLKA
Link Description  N/A  N/A  Music
Website Link  holmsrogeri.dk  holmsrogeri.dk  www.facebook.com
CTA  LEARN_MORE  LEARN_MORE  EVENT_RSVP
Text Word Count 0  0  52
Like 0  0  2

The Fish Shop Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Fish Shop Top 1 ads got 0 likes. The Fish Shop uses a sentence with the finishing touch title: “Bestil mad ud af huset”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Fish Shop shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Fish Shop should continue to optimize the ad content.

3.The Fish Shop Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Image
Ad Time   2020-03-20-2020-05-12  2020-03-20-2020-05-12  2019-04-16-2019-04-26
Landing Page Link  https://holmsrogeri.dk/wp-content/uploads/Menukort-vinter.pdf  https://holmsrogeri.dk/wp-content/uploads/Menukort-vinter.pdf   https://www.facebook.com/1750179885301287/posts/2320770854908851/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Fish Shop are successful.

The Fish Shop Creative Analysis: 

The Fish Shop placed a Image ad in 2020-03-20-2020-05-12, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Fish Shop Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Denmark  Denmark  United States
Language  Danish  Danish  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Fish Shop has the best conversion in Denmark, and can advertise more in Denmark in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Fish Shop Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-20-2020-05-12  2020-03-20-2020-05-12  2019-04-16-2019-04-26
During  54 days  54 days 11 days 
Like  0  0  2
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. The Fish Shop ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 54 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Fish Shop, helping The Fish Shop to grasp the ad data more clearly.