Top Ads on The Ferry Sunflower

The Ferry Sunflower Background Introduction:

株式会社フェリーさんふらわあの公式Facebookページです。

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Ferry Sunflower has been advertising and marketing on Facebook for many years. And The Ferry Sunflower has placed 2 of ads on the Facebook platform in the last month. In the past few years,The Ferry Sunflower has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Ferry Sunflower on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Ferry Sunflower. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Ferry Sunflower.

BigSpy

1.The Ferry Sunflower Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Ferry Sunflower  The Ferry Sunflower  The Ferry Sunflower
Page Categories  Marine Service Station  Marine Service Station  -
Marketing Objectives Other  Other  -
ECommerce Softwares  N/A  N/A  -

The Ferry Sunflower Marketing Objectives Analysis: 

The Ferry Sunflower has been operating in Marine Service Station for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and -.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Ferry Sunflower best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Ferry Sunflower Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  「時間」を贅沢に過ごす船。フェリーさんふらわあ。  割引運賃実施中!!
Ad Copy Text  きっと、あなたの船旅のイメージが変わります。 あわただしい日常から離...  関西⇔九州の移動はさんふらわあがおトク。 夕方に出発して朝到着でとっ...  -
Link Description  フェリーさんふらわあのカジュアルクルーズについてご紹介します。  さんふらわあの船旅…大阪-別府、神戸-大分、大阪-志布志(鹿児島)、を結ぶフェリーさんふらわあ。マイカーやバイクやペットと関西-九州の船旅 旅行はフェリーさんふらわあが便利で格安です。大阪-志布志航路には新....  -
Website Link  www.ferry-sunflower.co.jp  www.ferry-sunflower.co.jp  -
CTA  LEARN_MORE  LEARN_MORE  -
Text Word Count 242  277  -
Like 333  1686  -

The Ferry Sunflower Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Ferry Sunflower Top 1 ads got 333 likes. The Ferry Sunflower uses a sentence with the finishing touch title: “「時間」を贅沢に過ごす船。フェリーさんふらわあ。”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Ferry Sunflower shared 242 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Ferry Sunflower should continue to optimize the ad content.

3.The Ferry Sunflower Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  -
Ad Time   2019-02-28-2019-04-23  2019-02-28-2019-04-23  -
Landing Page Link  https://www.ferry-sunflower.co.jp/lp/casual/  https://www.ferry-sunflower.co.jp/   -

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Ferry Sunflower are successful.

The Ferry Sunflower Creative Analysis: 

The Ferry Sunflower placed a Image ad in 2019-02-28-2019-04-23, and got 333 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Ferry Sunflower Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Japan  Japan  -
Language  Japanese  Japanese  -

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Ferry Sunflower has the best conversion in Japan, and can advertise more in Japan in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Ferry Sunflower Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-02-28-2019-04-23  2019-02-28-2019-04-23  -
During  55 days  55 days
Like  333  1686  -
Share  6  58  -
Comment  1  25  -

Advertising effectiveness is a direct manifestation of advertising. The Ferry Sunflower ‘s Top 1 ad received 333 likes, 6 shares, 1 comments in just 55 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Ferry Sunflower, helping The Ferry Sunflower to grasp the ad data more clearly.