Top Ads on The Explorer

The Explorer Background Introduction:

The first iteration of The Explorer is a digital showroom for exploring Norway’s diverse offering of green and sustainable solutions.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Explorer has been advertising and marketing on Facebook for many years. And The Explorer has placed 99 of ads on the Facebook platform in the last month. In the past few years,The Explorer has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Explorer on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Explorer. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Explorer.

BigSpy

1.The Explorer Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Explorer  The Explorer  The Explorer
Page Categories  Zoo  Environmental Service  Environmental Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

The Explorer Marketing Objectives Analysis: 

The Explorer has been operating in Zoo for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Explorer best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Explorer Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Sip & Stroll  Bringing ocean space into architecture Corona crisis spurs e-health boom 
Ad Copy Text  Enjoy summer sunsets, cool cocktails, wondrous wildlife and social distancing at the Zoo’s new 21+...  Superstar architect Kjetil Thorsen of Snøhetta is passionate about the ocean and green architecture...  Many of these solutions are now “need to have”, rather than “nice to have” Confrere, Check...
Link Description  http://okczoo.org/sipandstroll  Norway’s most prominent architect discusses his uncompromising approach to green architecture – and how to build in harmony with the sea. Reading time: 7 min  A digital transformation is taking place in the healthcare sector. These solutions from Norway are making patients more secure, while improving treatment. Reading time: 6 min
Website Link  okczoo.org  www.theexplorer.no  www.theexplorer.no
CTA  BUY_TICKETS    
Text Word Count 396  135  140
Like 384  1873  12

The Explorer Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Explorer Top 1 ads got 384 likes. The Explorer uses a sentence with the finishing touch title: “Sip & Stroll”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Explorer shared 396 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BUY_TICKETS.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Explorer should continue to optimize the ad content.

3.The Explorer Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-12-2020-06-18  2020-05-21-2020-06-16  2020-06-11-2020-06-14
Landing Page Link  https://www.okczoo.org/sipandstroll  https://www.theexplorer.no/stories/ocean/movers--shakers-kjetil-thorsen-on-radical-ecological-thinking-in-architecture/?utm_source=facebook&utm_medium=cpc&utm_campaign=The_Explorer_2020_general   https://www.theexplorer.no/stories/health/corona-crisis-spurs-e-health-boom/?utm_source=facebook&utm_medium=cpc&utm_campaign=The_Explorer_2020_general&fbclid=IwAR1sC2CavCB6v7xYtSmJNZsNkeOpM5xe3Md6W5qzAbpz2rm9xHvHgg92Qr0

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Explorer are successful.

The Explorer Creative Analysis: 

The Explorer placed a Image ad in 2020-06-12-2020-06-18, and got 384 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Explorer Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Israel  Netherlands,South Africa  N/A
Language  Dutch  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Explorer has the best conversion in Israel, and can advertise more in Israel in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Explorer Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-12-2020-06-18  2020-05-21-2020-06-16  2020-06-11-2020-06-14
During  7 days  27 days 4 days 
Like  384  1873  12
Share  182  525  1
Comment  235  84  0

Advertising effectiveness is a direct manifestation of advertising. The Explorer ‘s Top 1 ad received 384 likes, 182 shares, 235 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Explorer, helping The Explorer to grasp the ad data more clearly.