Top Ads on The Entourage

The Entourage Background Introduction:

The Entourage is Australia's a specialist training institution and community for entrepreneurs on a mission to build both a great business and life.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Entourage has been advertising and marketing on Facebook for many years. And The Entourage has placed 79 of ads on the Facebook platform in the last month. In the past few years,The Entourage has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Entourage on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Entourage. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Entourage.

BigSpy

1.The Entourage Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Entourage  The Entourage  The Entourage
Page Categories  Education  Education  Education
Marketing Objectives Other  Other  Other
ECommerce Softwares  woocommerce  woocommerce  woocommerce

The Entourage Marketing Objectives Analysis: 

The Entourage has been operating in Education for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Entourage best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Entourage Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  REBOOT: Free Live Digital Summit  REBOOT: Free Live Digital Summit REBOOT: Free Live Digital Summit 
Ad Copy Text  Welcome to the era of entrepreneurship! Are you ready?  What if you could have the world's leading entrepreneurs help you push forward in the new era of ent...  The new era of entrepreneurship is here and this is how the world’s best entrepreneurs are pushing...
Link Description  Claim your FREE Tickets now!  Book your FREE Tickets now!  Claim your FREE Tickets now!
Website Link  go.the-entourage.com  go.the-entourage.com  go.the-entourage.com
CTA  SIGN_UP  LEARN_MORE  SIGN_UP
Text Word Count 54  1047  435
Like 59  354  1

The Entourage Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Entourage Top 1 ads got 59 likes. The Entourage uses a sentence with the finishing touch title: “REBOOT: Free Live Digital Summit”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Entourage shared 54 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Entourage should continue to optimize the ad content.

3.The Entourage Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-21-2020-06-15  2020-06-03-2020-06-14  2020-05-21-2020-06-14
Landing Page Link  https://go.the-entourage.com/reboot?utm_source=facebook&utm_medium=paid&utm_campaign=reboot-2020&utm_content=Remarketing+LAL1-10&utm_term=Reboot_Dynamic_1&fbclid=IwAR3aqGGpRmhE1P0C6zqa1euP13LLjhI4rn3g3KYlbU7krCUsqm9c7HsGWdQ  https://go.the-entourage.com/reboot?utm_source=facebook&utm_medium=paid&utm_campaign=reboot-2020&utm_content=Interests:+Entrepreneurship+W   https://go.the-entourage.com/reboot?utm_source=facebook&utm_medium=paid&utm_campaign=reboot-2020&utm_content=%7B%7Badset.name%7D%7D&utm_term=%7B%7Bad.name%7D%7D

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Entourage are successful.

The Entourage Creative Analysis: 

The Entourage placed a Image ad in 2020-05-21-2020-06-15, and got 59 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Entourage Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Australia  Singapore
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Entourage has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Entourage Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-21-2020-06-15  2020-06-03-2020-06-14  2020-05-21-2020-06-14
During  26 days  12 days 25 days 
Like  59  354  1
Share  10  27  1
Comment  3  38  18

Advertising effectiveness is a direct manifestation of advertising. The Entourage ‘s Top 1 ad received 59 likes, 10 shares, 3 comments in just 26 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Entourage, helping The Entourage to grasp the ad data more clearly.