Top Ads on The Elder Scrolls Online

The Elder Scrolls Online Background Introduction:

Oficjalny polski profil The Elder Scrolls Online. PEGI: 18.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Elder Scrolls Online has been advertising and marketing on Facebook for many years. And The Elder Scrolls Online has placed 645 of ads on the Facebook platform in the last month. In the past few years,The Elder Scrolls Online has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Elder Scrolls Online on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Elder Scrolls Online. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Elder Scrolls Online.

BigSpy

1.The Elder Scrolls Online Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Elder Scrolls Online  The Elder Scrolls Online  The Elder Scrolls Online
Page Categories  Video Game  Video Game  Video Game
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

The Elder Scrolls Online Marketing Objectives Analysis: 

The Elder Scrolls Online has been operating in Video Game for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Elder Scrolls Online best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Elder Scrolls Online Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Join 15 Million Players  Join 15 Million Players Nowy rozdział ESO - Odkryj Skyrim 
Ad Copy Text  Get The Elder Scrolls Online: Greymoor Standard Edition & receive the base game, Morrowind, Summerse...  Explore Skyrim above and below in The Elder Scrolls Online: Greymoor - Available now on PC.  Zejdź ku mrocznemu sercu Skyrim w The Elder Scrolls Online: Greymoor. Już dostępne na PC/Mac, PS4...
Link Description  Play ESO Now  Award-winning RPG  The Elder Scrolls Online: Greymoor – Już Dostępne
Website Link  ad.doubleclick.net  ad.doubleclick.net  www.elderscrollsonline.com
CTA  SHOP_NOW  DOWNLOAD  SHOP_NOW
Text Word Count 124  91  112
Like 144  644  8

The Elder Scrolls Online Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Elder Scrolls Online Top 1 ads got 144 likes. The Elder Scrolls Online uses a sentence with the finishing touch title: “Join 15 Million Players”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Elder Scrolls Online shared 124 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Elder Scrolls Online should continue to optimize the ad content.

3.The Elder Scrolls Online Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-06-10-2020-06-20  2020-06-10-2020-06-20  2020-06-10-2020-06-20
Landing Page Link  https://www.elderscrollsonline.com/en-us/joinus?utm_source=4758915&utm_medium=272897481&utm_campaign=24052531&utm_creative=131958716  https://www.elderscrollsonline.com/en-us/joinus?utm_source=4758915&utm_medium=272897481&utm_campaign=24052531&utm_creative=131958716   https://www.elderscrollsonline.com/en-gb/joinus?utm_source=Conversions+-+PL+-+Custom&utm_medium=M+-+me+-+lead&utm_campaign=Image+Console+Launch+1x1+-+Copy&utm_content=Facebook_Mobile_Feed&fbclid=IwAR20BCBgLuGe5whVeSX3MFZdF1wN6QRAPVIQLxIYu0tEzmc2LHkVps5SL4k

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Elder Scrolls Online are successful.

The Elder Scrolls Online Creative Analysis: 

The Elder Scrolls Online placed a Image ad in 2020-06-10-2020-06-20, and got 144 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Elder Scrolls Online Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States,Indonesia  Romania,Morocco,Egypt  Poland
Language  English  N/A  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Elder Scrolls Online has the best conversion in United States,Indonesia, and can advertise more in United States,Indonesia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Elder Scrolls Online Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-20  2020-06-10-2020-06-20  2020-06-10-2020-06-20
During  11 days  11 days 11 days 
Like  144  644  8
Share  37  113  1
Comment  8  56  0

Advertising effectiveness is a direct manifestation of advertising. The Elder Scrolls Online ‘s Top 1 ad received 144 likes, 37 shares, 8 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Elder Scrolls Online, helping The Elder Scrolls Online to grasp the ad data more clearly.