Top Ads on The Donkey Sanctuary

The Donkey Sanctuary Background Introduction:

The Donkey Sanctuary is a UK based charity that works throughout the world helping to improve conditions for working donkeys and mules. Free admission - dog friendly.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Donkey Sanctuary has been advertising and marketing on Facebook for many years. And The Donkey Sanctuary has placed 32 of ads on the Facebook platform in the last month. In the past few years,The Donkey Sanctuary has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Donkey Sanctuary on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Donkey Sanctuary. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Donkey Sanctuary.

BigSpy

1.The Donkey Sanctuary Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Donkey Sanctuary  The Donkey Sanctuary  The Donkey Sanctuary
Page Categories  Animal Shelter  Animal Shelter  Animal Shelter
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

The Donkey Sanctuary Marketing Objectives Analysis: 

The Donkey Sanctuary has been operating in Animal Shelter for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Donkey Sanctuary best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Donkey Sanctuary Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  LIVE: Sanctuary from your Sofa  LIVE: Sanctuary from your Sofa Download your Adoption Certificate Today 
Ad Copy Text  Join us live on Monday! Meet a whole host of our donkeys and mules, with hourly updates from 10am.  Join us live on Easter Sunday! Meet a whole host of our donkeys and mules, with hourly updates from ...  Make Christmas come early for rescued donkeys by giving the gift of adoption today ????✨
Link Description  Causes · 6,336 people  Otro · 9.936 personas  Adopt a Donkey for as little as £3 a month.
Website Link  www.facebook.com  www.facebook.com  ad.doubleclick.net
CTA  EVENT_RSVP  EVENT_RSVP  LEARN_MORE
Text Word Count 98  105  90
Like 1146  4533  170

The Donkey Sanctuary Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Donkey Sanctuary Top 1 ads got 1146 likes. The Donkey Sanctuary uses a sentence with the finishing touch title: “LIVE: Sanctuary from your Sofa”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Donkey Sanctuary shared 98 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is EVENT_RSVP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Donkey Sanctuary should continue to optimize the ad content.

3.The Donkey Sanctuary Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-20-2020-05-22  2020-04-08-2020-04-08  2019-10-29-2019-12-25
Landing Page Link  https://www.facebook.com/events/2546209502374769  https://www.facebook.com/152390983200/posts/10157120697958201/   https://www.thedonkeysanctuary.org.uk/adopt?utm_source=facebook&utm_medium=paidsocial&utm_campaign=christmas2019&dclid=CPzewubf0eYCFYQJXAod7uwCYg

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Donkey Sanctuary are successful.

The Donkey Sanctuary Creative Analysis: 

The Donkey Sanctuary placed a Image ad in 2020-05-20-2020-05-22, and got 1146 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Donkey Sanctuary Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  French  Portuguese  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Donkey Sanctuary has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Donkey Sanctuary Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-20-2020-05-22  2020-04-08-2020-04-08  2019-10-29-2019-12-25
During  3 days  1 days 58 days 
Like  1146  4533  170
Share  0  0  7
Comment  208  806  0

Advertising effectiveness is a direct manifestation of advertising. The Donkey Sanctuary ‘s Top 1 ad received 1146 likes, 0 shares, 208 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Donkey Sanctuary, helping The Donkey Sanctuary to grasp the ad data more clearly.