Top Ads on The Dolphin Hotel

The Dolphin Hotel Background Introduction:

Dining Room, Public Bar & Wine Room

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Dolphin Hotel has been advertising and marketing on Facebook for many years. And The Dolphin Hotel has placed 11 of ads on the Facebook platform in the last month. In the past few years,The Dolphin Hotel has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Dolphin Hotel on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Dolphin Hotel. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Dolphin Hotel.

BigSpy

1.The Dolphin Hotel Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Dolphin Hotel  The Dolphin Hotel  The Dolphin Hotel
Page Categories  Wine Bar  Wine Bar  Wine Bar
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

The Dolphin Hotel Marketing Objectives Analysis: 

The Dolphin Hotel has been operating in Wine Bar for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Dolphin Hotel best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Dolphin Hotel Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Scout Sydney - Level 2 The Dolphin Hotel  The Dolphin Hotel Delfino Aperitivo #61 - Continental Deli 
Ad Copy Text  Scout Sydney now open on Level 2 of The Dolphin Hotel. Experience drinks created in a lab by the 'ma...  no setting  Put this in your calendar folks cos this one's gonna be huge! Everyone's favourite Newtown and CBD s...
Link Description  N/A  Public Bar | Dining Room | Wine Room | Bottleshop  Food · 247 people
Website Link  dolphinhotel.com.au  dolphinhotel.com.au  www.facebook.com
CTA  LEARN_MORE  LEARN_MORE  EVENT_RSVP
Text Word Count 138  0  371
Like 1  2  6

The Dolphin Hotel Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Dolphin Hotel Top 1 ads got 1 likes. The Dolphin Hotel uses a sentence with the finishing touch title: “Scout Sydney - Level 2 The Dolphin Hotel”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Dolphin Hotel shared 138 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Dolphin Hotel should continue to optimize the ad content.

3.The Dolphin Hotel Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2019-04-08-2019-04-18  2019-04-04-2019-04-18  2019-04-11-2019-04-18
Landing Page Link  https://dolphinhotel.com.au/scout/  https://dolphinhotel.com.au/   https://www.facebook.com/events/413602789416309

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Dolphin Hotel are successful.

The Dolphin Hotel Creative Analysis: 

The Dolphin Hotel placed a Carousel ad in 2019-04-08-2019-04-18, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Dolphin Hotel Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Australia  Australia  Australia
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Dolphin Hotel has the best conversion in Australia, and can advertise more in Australia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Dolphin Hotel Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-08-2019-04-18  2019-04-04-2019-04-18  2019-04-11-2019-04-18
During  11 days  15 days 8 days 
Like  1  2  6
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. The Dolphin Hotel ‘s Top 1 ad received 1 likes, 0 shares, 0 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Dolphin Hotel, helping The Dolphin Hotel to grasp the ad data more clearly.