Top Ads on The Dark Pictures

The Dark Pictures Background Introduction:

The Dark Pictures Anthology – a series of standalone horror games. The first game - Man of Medan coming 2019 on PS4, Xbox & PC. Don’t Play Alone

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Dark Pictures has been advertising and marketing on Facebook for many years. And The Dark Pictures has placed 71 of ads on the Facebook platform in the last month. In the past few years,The Dark Pictures has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Dark Pictures on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Dark Pictures. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Dark Pictures.

BigSpy

1.The Dark Pictures Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Dark Pictures  The Dark Pictures  The Dark Pictures
Page Categories  Video Game  Video Game  Video Game
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

The Dark Pictures Marketing Objectives Analysis: 

The Dark Pictures has been operating in Video Game for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Dark Pictures best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Dark Pictures Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  N/A N/A 
Ad Copy Text  no setting  no setting  no setting
Link Description  N/A  N/A  N/A
Website Link  www.bandainamcoent.com  www.bandainamcoent.com  www.facebook.com
CTA  LEARN_MORE  LEARN_MORE  LIKE_PAGE
Text Word Count 0  0  0
Like 0  0  0

The Dark Pictures Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Dark Pictures Top 1 ads got 0 likes. The Dark Pictures uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Dark Pictures shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Dark Pictures should continue to optimize the ad content.

3.The Dark Pictures Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Others  Others  Video
Ad Time   2020-04-16-2020-04-28  2020-04-17-2020-04-28  2020-02-28-2020-04-28
Landing Page Link  https://www.bandainamcoent.com/games/the-dark-pictures-little-hope?utm_source=BNEA_TDP_LH&utm_medium=Instagram&utm_campaign=USA_ShineMedia_LH&utm_content=15_Trailer  https://www.bandainamcoent.com/pt-br/games/the-dark-pictures-little-hope?utm_source=BNEA_TDP_LH&utm_medium=Instagram&utm_campaign=BR_ShineMedia_LH&utm_content=15_Trailer   https://www.facebook.com/TheDarkPictures/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Dark Pictures are successful.

The Dark Pictures Creative Analysis: 

The Dark Pictures placed a Others ad in 2020-04-16-2020-04-28, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Dark Pictures Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  New Zealand,Germany  New Zealand,Germany  Germany,France,Belgium...
Language  N/A  N/A  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Dark Pictures has the best conversion in New Zealand,Germany, and can advertise more in New Zealand,Germany in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Dark Pictures Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-16-2020-04-28  2020-04-17-2020-04-28  2020-02-28-2020-04-28
During  13 days  12 days 61 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. The Dark Pictures ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 13 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Dark Pictures, helping The Dark Pictures to grasp the ad data more clearly.