Top Ads on The Cycle

The Cycle Background Introduction:

This is the official Facebook page for The Cycle, a match-based First Person Shooter from YAGER.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Cycle has been advertising and marketing on Facebook for many years. And The Cycle has placed 111 of ads on the Facebook platform in the last month. In the past few years,The Cycle has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Cycle on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Cycle. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Cycle.

BigSpy

1.The Cycle Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Cycle  The Cycle  The Cycle
Page Categories  Bicycle Shop  Video Game  Festival
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  N/A  N/A

The Cycle Marketing Objectives Analysis: 

The Cycle has been operating in Bicycle Shop for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Cycle best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Cycle Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  USED BIKES & MORE!  FPS competitivo de última geração Vintage Torque Fest 2020 - Official 
Ad Copy Text  no setting  Cansado de Battle Royale? Junte-se ao mais novo Hype!  Vintage Torque Fest is a fundraiser designed to help kids with congenital heart defects. What makes ...
Link Description  Shop with confidence  N/A  Música · 6.130 personas
Website Link  aroundthecycle.com  www.epicgames.com  www.vintagetorquefest.com
CTA  SHOP_NOW  DOWNLOAD  EVENT_RSVP
Text Word Count 0  53  428
Like 0  323  51

The Cycle Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Cycle Top 1 ads got 0 likes. The Cycle uses a sentence with the finishing touch title: “USED BIKES & MORE!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Cycle shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Cycle should continue to optimize the ad content.

3.The Cycle Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2019-10-07-2020-06-19  2020-04-09-2020-06-18  2020-06-11-2020-06-14
Landing Page Link  https://aroundthecycle.com/collections/bikes/availability_in-store+condition_used?sort_by=created-descending  https://www.epicgames.com/store/en-US/product/thecycle/home?utm_source=socialads&utm_medium=faceboook&utm_campaign=S2&utm_content=BR_HSs2_S2&utm_term=BR&sub_id=yager   http://vintagetorquefest.com/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Cycle are successful.

The Cycle Creative Analysis: 

The Cycle placed a Image ad in 2019-10-07-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Cycle Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  Brazil  United States
Language  English  Portuguese  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Cycle has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Cycle Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-10-07-2020-06-19  2020-04-09-2020-06-18  2020-06-11-2020-06-14
During  257 days  71 days 4 days 
Like  0  323  51
Share  0  30  0
Comment  0  71  2

Advertising effectiveness is a direct manifestation of advertising. The Cycle ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 257 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Cycle, helping The Cycle to grasp the ad data more clearly.