Top Ads on The Coffee House

The Coffee House Background Introduction:

Fan page chính thức và duy nhất của The Coffee House Việt Nam

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Coffee House has been advertising and marketing on Facebook for many years. And The Coffee House has placed 209 of ads on the Facebook platform in the last month. In the past few years,The Coffee House has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Coffee House on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Coffee House. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Coffee House.

BigSpy

1.The Coffee House Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Coffee House  The Coffee House  The Coffee House
Page Categories  Coffee Shop  Coffee Shop  Coffee Shop
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

The Coffee House Marketing Objectives Analysis: 

The Coffee House has been operating in Coffee Shop for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Coffee House best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Coffee House Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Nhập mã ❤️LUONGVE❤️ giảm ngay 25%  Nhập mã ❤️NHOM4❤️ cùng ưu đãi 25% Fotos da publicação de The Coffee House 
Ad Copy Text  TRẢI NGHIỆM PICK UP NHÀ MỜI 30% Nhà mời ngay team mình ưu đãi 30% để trải nghiệ...  -  Mẻ rang giới hạn từ hạt cà phê ĐắK Nông x Cầu Đất Việt Nam Nhà tin rằng m...
Link Description  N/A  N/A  N/A
Website Link  play.google.com  play.google.com  www.facebook.com
CTA  BOOK_TRAVEL  BOOK_TRAVEL  
Text Word Count 869  1070  2070
Like 37  40  1002

The Coffee House Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Coffee House Top 1 ads got 37 likes. The Coffee House uses a sentence with the finishing touch title: “Nhập mã ❤️LUONGVE❤️ giảm ngay 25%”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Coffee House shared 869 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Coffee House should continue to optimize the ad content.

3.The Coffee House Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-06-16-2020-06-18  2020-06-17-2020-06-18  2020-06-16-2020-06-18
Landing Page Link  https://play.google.com/store/apps/details?id=com.thecoffeehouse.guestapp  https://play.google.com/store/apps/details?id=com.thecoffeehouse.guestapp   https://www.facebook.com/1449657571974931/posts/2689795694627773/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Coffee House are successful.

The Coffee House Creative Analysis: 

The Coffee House placed a Carousel ad in 2020-06-16-2020-06-18, and got 37 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Coffee House Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Vietnamese  Vietnamese  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Coffee House has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Coffee House Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-18  2020-06-17-2020-06-18  2020-06-16-2020-06-18
During  3 days  2 days 3 days 
Like  37  40  1002
Share  4  0  19
Comment  0  1  11

Advertising effectiveness is a direct manifestation of advertising. The Coffee House ‘s Top 1 ad received 37 likes, 4 shares, 0 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Coffee House, helping The Coffee House to grasp the ad data more clearly.