Top Ads on The Chosen

The Chosen Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Chosen has been advertising and marketing on Facebook for many years. And The Chosen has placed 332 of ads on the Facebook platform in the last month. In the past few years,The Chosen has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Chosen on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Chosen. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Chosen.

BigSpy

1.The Chosen Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Chosen  The Chosen  The Chosen
Page Categories  Show  Show  TV Show
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

The Chosen Marketing Objectives Analysis: 

The Chosen has been operating in Show for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Chosen best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Chosen Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Baixe o aplicativo e assista a série que mostra os escolhidos como você nunca viu.  Get the app and watch for free on your TV today! Descarga la aplicación de The Chosen y véala ahora 
Ad Copy Text  "The Chosen é diferente de qualquer série sobre Jesus que você já viu." - Movieguide  "Addicting, nothing like you've ever seen before.” Did you know The Chosen app connects free and ...  “Desde la cinematografía a la música, a la trama, y a ver las dificultades diarias de los person...
Link Description  N/A  N/A  N/A
Website Link  play.google.com  play.google.com  play.google.com
CTA  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP
Text Word Count 88  217  150
Like 219316  67506  91102

The Chosen Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Chosen Top 1 ads got 219316 likes. The Chosen uses a sentence with the finishing touch title: “Baixe o aplicativo e assista a série que mostra os escolhidos como você nunca viu.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Chosen shared 88 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Chosen should continue to optimize the ad content.

3.The Chosen Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-04-06-2020-06-19  2020-05-01-2020-06-19  2020-04-20-2020-06-19
Landing Page Link  http://play.google.com/store/apps/details?id=com.vidangel.thechosen  http://play.google.com/store/apps/details?id=com.vidangel.thechosen   http://play.google.com/store/apps/details?id=com.vidangel.thechosen

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Chosen are successful.

The Chosen Creative Analysis: 

The Chosen placed a Video ad in 2020-04-06-2020-06-19, and got 219316 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Chosen Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil,Angola,Mozambique  United States,Puerto Rico,Venezuela  Colombia,Venezuela,El Salvador...
Language  Portuguese  English  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Chosen has the best conversion in Brazil,Angola,Mozambique, and can advertise more in Brazil,Angola,Mozambique in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Chosen Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-06-2020-06-19  2020-05-01-2020-06-19  2020-04-20-2020-06-19
During  75 days  50 days 61 days 
Like  219316  67506  91102
Share  47206  25774  47137
Comment  6885  5516  5537

Advertising effectiveness is a direct manifestation of advertising. The Chosen ‘s Top 1 ad received 219316 likes, 47206 shares, 6885 comments in just 75 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Chosen, helping The Chosen to grasp the ad data more clearly.