Top Ads on The Cheesecake Shop

The Cheesecake Shop Background Introduction:

Visit your local The Cheesecake Shop and enjoy delicious Cheesecakes, Mudcakes, Tortes, Desserts and more.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Cheesecake Shop has been advertising and marketing on Facebook for many years. And The Cheesecake Shop has placed 61 of ads on the Facebook platform in the last month. In the past few years,The Cheesecake Shop has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Cheesecake Shop on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Cheesecake Shop. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Cheesecake Shop.

BigSpy

1.The Cheesecake Shop Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Cheesecake Shop  The Cheesecake Shop  The Cheesecake Shop
Page Categories  Bakery  Bakery  Bakery
Marketing Objectives Other  Other  Other
ECommerce Softwares  magento  magento  magento

The Cheesecake Shop Marketing Objectives Analysis: 

The Cheesecake Shop has been operating in Bakery for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Cheesecake Shop best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Cheesecake Shop Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Download the Colouring Sheet Now!  ONLY Available in-store on Christmas Eve! Order Today! Limited Time Only! Order Now for Christmas! 
Ad Copy Text  AUSTRALIA'S BIGGEST COLOURING COMPETITION IS ON NOW!! Return in-store by Easter Monday for a FREE sl...  Don't give “Santa” plain cookies this Christmas Eve! Get him the Santa Brookie!! A double chocol...  NEW Black Forest Baked Cheesecake!! A baked chocolate cheesecake finished with a premium chocolate ...
Link Description  N/A  N/A  N/A
Website Link  www.cheesecake.com.au  www.cheesecake.com.au  www.cheesecake.com.au
CTA  DOWNLOAD  SHOP_NOW  SHOP_NOW
Text Word Count 283  342  229
Like 7  188  179

The Cheesecake Shop Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Cheesecake Shop Top 1 ads got 7 likes. The Cheesecake Shop uses a sentence with the finishing touch title: “Download the Colouring Sheet Now!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Cheesecake Shop shared 283 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DOWNLOAD.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Cheesecake Shop should continue to optimize the ad content.

3.The Cheesecake Shop Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-03-10-2020-03-10  2019-12-17-2019-12-21  2019-12-10-2019-12-18
Landing Page Link  https://www.cheesecake.com.au/eastercomp  https://www.cheesecake.com.au/our-cakes/christmas-cakes   https://www.cheesecake.com.au/our-cakes/christmas-cakes?fbclid=IwAR3a1ulTaVi_ulrOodN5iWZzRV96Ct00twDl22JWsvmKc8YyY4M7-FY0tBk#black-forest-baked

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Cheesecake Shop are successful.

The Cheesecake Shop Creative Analysis: 

The Cheesecake Shop placed a Video ad in 2020-03-10-2020-03-10, and got 7 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Cheesecake Shop Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Cheesecake Shop has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Cheesecake Shop Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-10-2020-03-10  2019-12-17-2019-12-21  2019-12-10-2019-12-18
During  1 days  5 days 9 days 
Like  7  188  179
Share  6  33  27
Comment  7  134  108

Advertising effectiveness is a direct manifestation of advertising. The Cheesecake Shop ‘s Top 1 ad received 7 likes, 6 shares, 7 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Cheesecake Shop, helping The Cheesecake Shop to grasp the ad data more clearly.