Top Ads on The British School of Beijing, Sanlitun

The British School of Beijing, Sanlitun Background Introduction:

BSB Sanlitun is the only British international school in downtown Beijing specialising in Early Years and Primary education for children aged 1 to 11.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The British School of Beijing, Sanlitun has been advertising and marketing on Facebook for many years. And The British School of Beijing, Sanlitun has placed 35 of ads on the Facebook platform in the last month. In the past few years,The British School of Beijing, Sanlitun has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The British School of Beijing, Sanlitun on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The British School of Beijing, Sanlitun. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The British School of Beijing, Sanlitun.

BigSpy

1.The British School of Beijing, Sanlitun Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The British School of Beijing, Sanlitun  The British School of Beijing, Sanlitun  The British School of Beijing, Sanlitun
Page Categories  Elementary School  Elementary School  Elementary School
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

The British School of Beijing, Sanlitun Marketing Objectives Analysis: 

The British School of Beijing, Sanlitun has been operating in Elementary School for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The British School of Beijing, Sanlitun best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The British School of Beijing, Sanlitun Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  BSB Sanlitun  BSB Sanlitun 北京英国学校三里屯校区 
Ad Copy Text  Our school provides outstanding facilities to support your child’s learning. Find out more today.  Our school provides outstanding facilities to support your child’s learning. Find out more today.  -
Link Description  Start your admissions journey  Start your admissions journey  开始您的入学之旅
Website Link  www.nordangliaeducation.com  www.nordangliaeducation.com  www.nordangliaeducation.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 99  99  153
Like 146  145  5

The British School of Beijing, Sanlitun Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The British School of Beijing, Sanlitun Top 1 ads got 146 likes. The British School of Beijing, Sanlitun uses a sentence with the finishing touch title: “BSB Sanlitun”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The British School of Beijing, Sanlitun shared 99 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The British School of Beijing, Sanlitun should continue to optimize the ad content.

3.The British School of Beijing, Sanlitun Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-05-06-2020-06-19  2020-05-06-2020-06-19  2019-12-13-2020-06-18
Landing Page Link  https://www.nordangliaeducation.com/our-schools/beijing/sanlitun?utm_source=facebook&utm_medium=paid_social&utm_campaign=BL+-+CN+-+Sanlitun+-+Prospecting+-+Local+-+Interest+-+EN  https://www.nordangliaeducation.com/our-schools/beijing/sanlitun?utm_source=facebook&utm_medium=paid_social&utm_campaign=BL+-+CN+-+Sanlitun+-+Prospecting+-+Local+-+LAL+-+Site+Visitors+-+EN&fbclid=IwAR06G-IlNL3GnwqwlkaR0YhFff-7C5CHfIWUSndU3mp1gFwF9x9RzuNc-gc   https://www.nordangliaeducation.com/our-schools/beijing/sanlitun/campaign-ppc-1-zh?utm_source=facebook&utm_medium=paid_social&utm_campaign=BL+-+CN+-+Sanlitun+-+Power19+-+Prospecting+-+Local+-+Interest+-+ZH

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The British School of Beijing, Sanlitun are successful.

The British School of Beijing, Sanlitun Creative Analysis: 

The British School of Beijing, Sanlitun placed a Video ad in 2020-05-06-2020-06-19, and got 146 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The British School of Beijing, Sanlitun Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Morocco,Vietnam,Indonesia  Indonesia  Germany,Greece,United States...
Language  French  French  Chinese (Simplified)

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The British School of Beijing, Sanlitun has the best conversion in Morocco,Vietnam,Indonesia, and can advertise more in Morocco,Vietnam,Indonesia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The British School of Beijing, Sanlitun Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-06-2020-06-19  2020-05-06-2020-06-19  2019-12-13-2020-06-18
During  45 days  45 days 189 days 
Like  146  145  5
Share  37  37  0
Comment  35  35  4

Advertising effectiveness is a direct manifestation of advertising. The British School of Beijing, Sanlitun ‘s Top 1 ad received 146 likes, 37 shares, 35 comments in just 45 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The British School of Beijing, Sanlitun, helping The British School of Beijing, Sanlitun to grasp the ad data more clearly.