Top Ads on The Briars

The Briars Background Introduction:

Situated on the Mornington Peninsula, is a beautiful park known as “The Briars". Come and discover the Wildlife Sanctuary, bring a picnic or BBQ, play games on the Green or join the many programs and events on offer all year. From 7-27 January we will

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Briars has been advertising and marketing on Facebook for many years. And The Briars has placed 6 of ads on the Facebook platform in the last month. In the past few years,The Briars has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Briars on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Briars. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Briars.

BigSpy

1.The Briars Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Briars  The Briars  The Briars
Page Categories  Picnic Ground  Hotel Resort  Hotel Resort
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

The Briars Marketing Objectives Analysis: 

The Briars has been operating in Picnic Ground for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Briars best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Briars Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Briars Craft and Produce Market  Your Amazing Summer on Lake Simcoe Brunch with Briars Easter Bunny 
Ad Copy Text  A FREE shuttle bus will be available at the next Briars Craft and Produce Market! Come along, grab s...  With your stay at The Briars, enjoy lake-side summer activities such as cruising, kayaking, paddlebo...  Join us for a delicious meal and a visit from our Easter Bunny (and take a lot of photos if you can ...
Link Description  569 people interested  Guaranteed mid-week special price, call 1 800 465 2376!  Food
Website Link  www.facebook.com  www.briars.ca  www.facebook.com
CTA  EVENT_RSVP  LEARN_MORE  EVENT_RSVP
Text Word Count 157  132  124
Like 2  0  9

The Briars Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Briars Top 1 ads got 2 likes. The Briars uses a sentence with the finishing touch title: “Briars Craft and Produce Market”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Briars shared 157 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is EVENT_RSVP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Briars should continue to optimize the ad content.

3.The Briars Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2019-04-18-2019-04-22  2019-04-03-2019-04-22  2019-04-04-2019-04-14
Landing Page Link  https://www.facebook.com/events/285817899015464/  https://www.briars.ca/   https://www.facebook.com/events/417751032322755/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Briars are successful.

The Briars Creative Analysis: 

The Briars placed a Image ad in 2019-04-18-2019-04-22, and got 2 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Briars Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Australia  Canada  Canada
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Briars has the best conversion in Australia, and can advertise more in Australia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Briars Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-18-2019-04-22  2019-04-03-2019-04-22  2019-04-04-2019-04-14
During  5 days  20 days 11 days 
Like  2  0  9
Share  0  0  0
Comment  0  0  1

Advertising effectiveness is a direct manifestation of advertising. The Briars ‘s Top 1 ad received 2 likes, 0 shares, 0 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Briars, helping The Briars to grasp the ad data more clearly.