Top Ads on The Boeing Company

The Boeing Company Background Introduction:

Boeing is the world's largest aerospace company and leading manufacturer of commercial jetliners, defense, space and security systems, and service provider of aftermarket support.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Boeing Company has been advertising and marketing on Facebook for many years. And The Boeing Company has placed 14 of ads on the Facebook platform in the last month. In the past few years,The Boeing Company has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Boeing Company on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Boeing Company. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Boeing Company.

BigSpy

1.The Boeing Company Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Boeing Company  The Boeing Company  The Boeing Company
Page Categories  Aerospace Company  Aerospace Company  Aerospace Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  shopify  N/A

The Boeing Company Marketing Objectives Analysis: 

The Boeing Company has been operating in Aerospace Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Boeing Company best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Boeing Company Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  The Boeing Company  The Boeing Company 777X Takes to the Skies 
Ad Copy Text  Courage. Strength. Sacrifice. To the families of our fallen heroes, we stand with you today and ever...  Boeing’s newest and longest twin-aisle jetliner, the 777X.  On Jan. 25, the largest, most efficient twin-engine jet in the world completed its first flight. The...
Link Description  N/A  N/A  Building the Future Together
Website Link  www.facebook.com  ad.doubleclick.net  bit.ly
CTA    SHOP_NOW  LEARN_MORE
Text Word Count 106  60  151
Like 700  13  4187

The Boeing Company Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Boeing Company Top 1 ads got 700 likes. The Boeing Company uses a sentence with the finishing touch title: “The Boeing Company”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Boeing Company shared 106 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Boeing Company should continue to optimize the ad content.

3.The Boeing Company Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Image
Ad Time   2020-05-21-2020-05-24  2020-02-23-2020-02-23  2020-01-31-2020-02-21
Landing Page Link  https://www.facebook.com/115537125141500/posts/3492618657433313/  https://www.boeingstore.com/collections/boeing-777x-merchandise/products/boeing-endeavors-777x-t-shirt?utm_source=facebook&utm_medium=socialad&utm_campaign=stores%20777x%20-%203&fbclid=IwAR3W-PEKtFwtnXv4gXdwGWXWAVCA-skF_uLh0PS4Kg2elMxrl0c4IjqYT08&dclid=CMr_uOXv5-cCFQxylgod7bAMfg   https://www.boeing.com/commercial/777x?utm_source=facebook&utm_medium=socialad&utm_campaign=777x&utm_content=image&utm_term=header&dclid=CNOStJmD5OcCFcYEXAodWSkG7w

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Boeing Company are successful.

The Boeing Company Creative Analysis: 

The Boeing Company placed a Video ad in 2020-05-21-2020-05-24, and got 700 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Boeing Company Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Boeing Company has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Boeing Company Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-21-2020-05-24  2020-02-23-2020-02-23  2020-01-31-2020-02-21
During  4 days  1 days 22 days 
Like  700  13  4187
Share  382  1  253
Comment  20  0  137

Advertising effectiveness is a direct manifestation of advertising. The Boeing Company ‘s Top 1 ad received 700 likes, 382 shares, 20 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Boeing Company, helping The Boeing Company to grasp the ad data more clearly.