Top Ads on The Body Shop

The Body Shop Background Introduction:

We believe true beauty comes from the heart. For us, beauty is much more than a pretty face. It’s about feeling good and doing good, too.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Body Shop has been advertising and marketing on Facebook for many years. And The Body Shop has placed 974 of ads on the Facebook platform in the last month. In the past few years,The Body Shop has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Body Shop on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Body Shop. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Body Shop.

BigSpy

1.The Body Shop Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Body Shop  The Body Shop  The Body Shop
Page Categories  Cosmetics Store  Cosmetics Store  Cosmetics Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  magento

The Body Shop Marketing Objectives Analysis: 

The Body Shop has been operating in Cosmetics Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Body Shop best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Body Shop Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  The Body Shop  Foto postingan The Body Shop Myanmar N/A 
Ad Copy Text  Whether your loved ones are into skin care or body care, our gifts are inspired by the magic of natu...  -  no setting
Link Description  N/A  N/A  N/A
Website Link  bit.ly  www.facebook.com  thebodyshop.si
CTA  SHOP_NOW    SHOP_NOW
Text Word Count 284  6783  0
Like 167  6318  0

The Body Shop Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Body Shop Top 1 ads got 167 likes. The Body Shop uses a sentence with the finishing touch title: “The Body Shop”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Body Shop shared 284 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Body Shop should continue to optimize the ad content.

3.The Body Shop Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Carousel
Ad Time   2020-06-16-2020-06-20  2020-06-10-2020-06-20  2020-05-18-2020-06-19
Landing Page Link  https://www.thebodyshop.pk/gifts/view-all/c/13235?utm_source=Facebook&utm_medium=Social&utm_campaign=PK_paid_Gifts&fbclid=IwAR0oEtpg2ZaMk0F_GwPblhIDj53iXHBv7b1j-hB-B2O_6795VxD4Gj-Q2Uo  https://www.facebook.com/TheBodyShopMyanmarOfficial/?refid=28&_ft_=adid.23844804353260291:qid.6840463404619292953:mf_story_key.7318559065208071086:is_sponsored.1:ei.AI@AQIfe3b8H4UYULjmoz0WYYgLwF-abCrSjyMKr2Z9DNgjyjIe0Pmnwotn1dkS0jPiR4XmtKbO23r0k8a4SNAMeuFj:top_level_post_id.717219685746967:content_owner_id_new.126697164799225:page_id.126697164799225:src.22:photo_attachments_list.%5B717218199080449,717218755747060,717218805747055,717218875747048%5D:photo_id.717218199080449:story_location.5:story_attachment_style.album:view_time.1592669266:filter.h_nor:tds_flgs.3:actrs.126697164799225:page_insights.%7B%22126697164799225%22:%7B%22page_id%22:126697164799225,%22page_id_type%22:%22page%22,%22actor_id%22:126697164799225,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592120147,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B717219685746967%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:126697164799225,%22page_id%22:126697164799225,%22post_id%22:717219685746967,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=Cl-R   https://thebodyshop.si/?utm_source=facebook&utm_medium=ad&utm_campaign=%7B%7Badset.name%7D%7D&utm_content=%7B%7Badset.name%7D%7D

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Body Shop are successful.

The Body Shop Creative Analysis: 

The Body Shop placed a Carousel ad in 2020-06-16-2020-06-20, and got 167 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Body Shop Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Pakistan  Myanmar  Slovenia
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Body Shop has the best conversion in Pakistan, and can advertise more in Pakistan in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Body Shop Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-20  2020-06-10-2020-06-20  2020-05-18-2020-06-19
During  5 days  11 days 33 days 
Like  167  6318  0
Share  2  94  0
Comment  3  35  0

Advertising effectiveness is a direct manifestation of advertising. The Body Shop ‘s Top 1 ad received 167 likes, 2 shares, 3 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Body Shop, helping The Body Shop to grasp the ad data more clearly.