Top Ads on The Body Shop Malaysia

The Body Shop Malaysia Background Introduction:

The Body Shop is the world's leading 100% vegetarian & cruelty free beauty brand. We believe true beauty comes from the heart. For us, beauty is much more than a pretty face. It's about feeling good & doing good too. #thebodyshopmalaysia

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Body Shop Malaysia has been advertising and marketing on Facebook for many years. And The Body Shop Malaysia has placed 58 of ads on the Facebook platform in the last month. In the past few years,The Body Shop Malaysia has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Body Shop Malaysia on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Body Shop Malaysia. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Body Shop Malaysia.

BigSpy

1.The Body Shop Malaysia Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Body Shop Malaysia  The Body Shop Malaysia  The Body Shop Malaysia
Page Categories  Health/Beauty  Health/Beauty  Health/Beauty
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

The Body Shop Malaysia Marketing Objectives Analysis: 

The Body Shop Malaysia has been operating in Health/Beauty for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Body Shop Malaysia best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Body Shop Malaysia Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Celebrate Hari Raya With Gift Sets!  Father's Day Gift Ideas Father's Day Gift Sets 
Ad Copy Text  Father's Day is around the corner! Show your fathers ‍♂️ some love with our Father's Day e-Gif...  Unwind your day with our special edition Cucumber ???? and Lemon range. It's unbelievably refreshi...  Surprise ???? your father this Father's Day with our unique gift sets or any men's range. Place you...
Link Description  Free Delivery With Any Purchase Of Gift Sets  Free Delivery for Purchase of Men’s Range  Free Delivery for Purchase of Men’s Range
Website Link  www.thebodyshop.com.my  www.thebodyshop.com.my  www.thebodyshop.com.my
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 234  267  174
Like 18  2  8

The Body Shop Malaysia Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Body Shop Malaysia Top 1 ads got 18 likes. The Body Shop Malaysia uses a sentence with the finishing touch title: “Celebrate Hari Raya With Gift Sets!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Body Shop Malaysia shared 234 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Body Shop Malaysia should continue to optimize the ad content.

3.The Body Shop Malaysia Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Image
Ad Time   2020-05-31-2020-06-15  2020-06-08-2020-06-15  2020-06-08-2020-06-14
Landing Page Link  https://www.thebodyshop.com.my/?utm_source=facebook&utm_medium=ads_NCA&utm_campaign=fathersdayegift_202006&fbclid=IwAR2ljoKWie6hI1osOUlx4gBRvn7iUfddDslFQMc2Uwx4csB3mfkq_xSQbSE  https://www.thebodyshop.com.my/shop-by-range/cucumber-lemon   https://www.thebodyshop.com.my/?utm_source=facebook&utm_medium=ads_bnc&utm_campaign=fathersdaypromo_202006&fbclid=IwAR1YTGFt1FsPWJczCHYRNTzeMUElJeCi1RMQeEQq4UAADOihEqZuWx82l1g

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Body Shop Malaysia are successful.

The Body Shop Malaysia Creative Analysis: 

The Body Shop Malaysia placed a Carousel ad in 2020-05-31-2020-06-15, and got 18 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Body Shop Malaysia Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Korea,Malaysia
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Body Shop Malaysia has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Body Shop Malaysia Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-31-2020-06-15  2020-06-08-2020-06-15  2020-06-08-2020-06-14
During  16 days  8 days 7 days 
Like  18  2  8
Share  2  1  2
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. The Body Shop Malaysia ‘s Top 1 ad received 18 likes, 2 shares, 0 comments in just 16 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Body Shop Malaysia, helping The Body Shop Malaysia to grasp the ad data more clearly.