Top Ads on The Block Museum

The Block Museum Background Introduction:

The Block Museum of Art hosts innovative, inspiring, unexpected encounters with art. Free and open to all.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Block Museum has been advertising and marketing on Facebook for many years. And The Block Museum has placed 21 of ads on the Facebook platform in the last month. In the past few years,The Block Museum has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Block Museum on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Block Museum. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Block Museum.

BigSpy

1.The Block Museum Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Block Museum  The Block Museum  The Block Museum
Page Categories  Art Museum  Art Museum  Art Museum
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

The Block Museum Marketing Objectives Analysis: 

The Block Museum has been operating in Art Museum for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Block Museum best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Block Museum Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Naila and the Uprising (2017) w/ Suhad Babaa in person  Yeelen (1987) in 35mm Waiting for Happiness (2002) in 35mm 
Ad Copy Text  This galvanizing 2017 documentary turns a much-needed spotlight on the role of Palestinian women in ...  A landmark in African cinema, Souleymane Cissé’s film is set in the Malian empire of the 13th cen...  Set in a Mauritanian coastal town at the edge of the Sahara Desert, Waiting for Happiness elliptical...
Link Description  Film · 179 people  Film · 280 people  Film · 184 people
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA  EVENT_RSVP  EVENT_RSVP  EVENT_RSVP
Text Word Count 295  230  208
Like 24  56  16

The Block Museum Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Block Museum Top 1 ads got 24 likes. The Block Museum uses a sentence with the finishing touch title: “Naila and the Uprising (2017) w/ Suhad Babaa in person”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Block Museum shared 295 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is EVENT_RSVP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Block Museum should continue to optimize the ad content.

3.The Block Museum Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-03-12-2019-05-08  2019-03-16-2019-05-08  2019-03-18-2019-05-08
Landing Page Link  https://www.facebook.com/events/986436218228938/  https://www.facebook.com/events/2140439542689496/   https://www.facebook.com/events/615958398874447/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Block Museum are successful.

The Block Museum Creative Analysis: 

The Block Museum placed a Image ad in 2019-03-12-2019-05-08, and got 24 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Block Museum Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Block Museum has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Block Museum Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-03-12-2019-05-08  2019-03-16-2019-05-08  2019-03-18-2019-05-08
During  58 days  54 days 52 days 
Like  24  56  16
Share  0  0  0
Comment  1  1  3

Advertising effectiveness is a direct manifestation of advertising. The Block Museum ‘s Top 1 ad received 24 likes, 0 shares, 1 comments in just 58 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Block Museum, helping The Block Museum to grasp the ad data more clearly.