Top Ads on The Belly Lab

The Belly Lab Background Introduction:

Envie d'un ventre plat et d'une taille affinée? Nouvelle approche du Corps et de l'Esprit� Motivation & Régularité ��

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Belly Lab has been advertising and marketing on Facebook for many years. And The Belly Lab has placed 32 of ads on the Facebook platform in the last month. In the past few years,The Belly Lab has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Belly Lab on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Belly Lab. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Belly Lab.


1.The Belly Lab Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Belly Lab  The Belly Lab  The Belly Lab
Page Categories  Health/Beauty  Health/Beauty  Health/Beauty
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

The Belly Lab Marketing Objectives Analysis: 

The Belly Lab has been operating in Health/Beauty for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Belly Lab best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Belly Lab Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Plus de 20000 femmes ont rejoint TBL !  Plus de 7000 femmes conquises ! Plus de 10000 femmes ont rejoint TBL !  
Ad Copy Text  Un ventre plat en 15 minutes par jour, c'est possible ! ➡  no setting  no setting
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 84  0  0
Like 814  0  0

The Belly Lab Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Belly Lab Top 1 ads got 814 likes. The Belly Lab uses a sentence with the finishing touch title: “Plus de 20000 femmes ont rejoint TBL !”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Belly Lab shared 84 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Belly Lab should continue to optimize the ad content.

3.The Belly Lab Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-05-07-2020-05-23  2020-03-06-2020-05-20  2020-03-06-2020-05-20
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Belly Lab are successful.

The Belly Lab Creative Analysis: 

The Belly Lab placed a Video ad in 2020-05-07-2020-05-23, and got 814 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Belly Lab Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Germany  France  France
Language  French  French  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Belly Lab has the best conversion in Germany, and can advertise more in Germany in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Belly Lab Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-07-2020-05-23  2020-03-06-2020-05-20  2020-03-06-2020-05-20
During  17 days  76 days 76 days 
Like  814  0  0
Share  251  0  0
Comment  55  0  0

Advertising effectiveness is a direct manifestation of advertising. The Belly Lab ‘s Top 1 ad received 814 likes, 251 shares, 55 comments in just 17 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Belly Lab, helping The Belly Lab to grasp the ad data more clearly.