Top Ads on The Bay Club

The Bay Club Background Introduction:

The Bay Club is a hospitality company that owns and operates nine sport resort campuses in California.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Bay Club has been advertising and marketing on Facebook for many years. And The Bay Club has placed 39 of ads on the Facebook platform in the last month. In the past few years,The Bay Club has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Bay Club on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Bay Club. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Bay Club.

BigSpy

1.The Bay Club Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Bay Club  The Bay Club  The Bay Club
Page Categories  Hospitality Service  Hospitality Service  Hospitality Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

The Bay Club Marketing Objectives Analysis: 

The Bay Club has been operating in Hospitality Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Bay Club best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Bay Club Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Get your free 3-day pass.  The Bay Club 7-Day Sale. The Bay Club 
Ad Copy Text  For a limited time, you can experience 3 free days at the Bay Club. Check out the nearly endless way...  Join the Bay Club by 1/31 for the biggest savings of the year. Sports, fitness and more, tailored to...  New Bay Club members receive a Whole Foods Market gift card starting at $100, through January 31.
Link Description  Now through Monday, February 24, you are invited to experience all the Bay Club has to offer with a complimentary 3-day pass!  Incredible savings on the initiation fee at every membership level!  N/A
Website Link  lp.bayclubs.com  lp.bayclubs.com  bayclubs.com
CTA  GET_OFFER  GET_OFFER  LEARN_MORE
Text Word Count 231  130  97
Like 107  79  135

The Bay Club Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Bay Club Top 1 ads got 107 likes. The Bay Club uses a sentence with the finishing touch title: “Get your free 3-day pass.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Bay Club shared 231 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_OFFER.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Bay Club should continue to optimize the ad content.

3.The Bay Club Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-02-07-2020-02-20  2020-01-24-2020-01-26  2020-01-15-2020-01-24
Landing Page Link  https://lp.bayclubs.com/3-day-pass-feb/?utm_source=facebook&utm_medium=social&utm_campaign=allleads  https://lp.bayclubs.com/7-day-sale/?utm_source=facebook&utm_medium=social&utm_campaign=7-day-sale   https://bayclubs.com/wholefoods/joinnow.html?utm_source=facebook&utm_medium=social&utm_campaign=retargeting&utm_content=join

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Bay Club are successful.

The Bay Club Creative Analysis: 

The Bay Club placed a Image ad in 2020-02-07-2020-02-20, and got 107 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Bay Club Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Bay Club has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Bay Club Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-07-2020-02-20  2020-01-24-2020-01-26  2020-01-15-2020-01-24
During  14 days  3 days 10 days 
Like  107  79  135
Share  13  3  7
Comment  10  6  7

Advertising effectiveness is a direct manifestation of advertising. The Bay Club ‘s Top 1 ad received 107 likes, 13 shares, 10 comments in just 14 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Bay Club, helping The Bay Club to grasp the ad data more clearly.