Top Ads on The Australian Botanic Garden, Mount Annan

The Australian Botanic Garden, Mount Annan Background Introduction:

This is the official Facebook page of the Australian Botanic Garden, Mount Annan

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Australian Botanic Garden, Mount Annan has been advertising and marketing on Facebook for many years. And The Australian Botanic Garden, Mount Annan has placed 8 of ads on the Facebook platform in the last month. In the past few years,The Australian Botanic Garden, Mount Annan has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Australian Botanic Garden, Mount Annan on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Australian Botanic Garden, Mount Annan. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Australian Botanic Garden, Mount Annan.

BigSpy

1.The Australian Botanic Garden, Mount Annan Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Australian Botanic Garden, Mount Annan  The Australian Botanic Garden, Mount Annan  The Australian Botanic Garden, Mount Annan
Page Categories  Botanical Garden  Botanical Garden  Botanical Garden
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

The Australian Botanic Garden, Mount Annan Marketing Objectives Analysis: 

The Australian Botanic Garden, Mount Annan has been operating in Botanical Garden for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Australian Botanic Garden, Mount Annan best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Australian Botanic Garden, Mount Annan Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Easter in the Garden  Timeline Photos Timeline Photos 
Ad Copy Text  The Easter Bunny is taking over the Botanic Garden this Easter Monday and he's set up a whole trail ...  School holidays are here and if you're not going away, we have some great educational activities pla...  The Easter Bunny will be hop, hop, hopping around the Garden on Easter Monday with lots of fun and t...
Link Description  https://www.eventbrite.com.au/e/easter-in-the-garden-tickets-53894987358  School holidays are here and if you're not going away, we have some great educational activities planned for the kids including Creative Coding with Fizzics Education, Kids vs Wild and Eco Art to name a few. For a full list of what's on for the kids http://bit.ly/2TZaBQD  The Easter Bunny will be hop, hop, hopping around the Garden on Easter Monday with lots of fun and treats (thanks to Cadbury Dairy Milk) for all the kids. And parents you won't be bored either with market stalls, food carts and plenty of places to lay back on the grass and relax. Tickets are essential for the trail and treats http://bit.ly/anABGeaster
Website Link  www.eventbrite.com.au  bit.ly  www.australianbotanicgarden.com.au
CTA  BUY_TICKETS  LEARN_MORE  BOOK_TRAVEL
Text Word Count 127  271  353
Like 15  12  19

The Australian Botanic Garden, Mount Annan Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Australian Botanic Garden, Mount Annan Top 1 ads got 15 likes. The Australian Botanic Garden, Mount Annan uses a sentence with the finishing touch title: “Easter in the Garden”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Australian Botanic Garden, Mount Annan shared 127 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BUY_TICKETS.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Australian Botanic Garden, Mount Annan should continue to optimize the ad content.

3.The Australian Botanic Garden, Mount Annan Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-04-09-2019-04-21  2019-04-12-2019-04-21  2019-04-08-2019-04-21
Landing Page Link  https://www.eventbrite.com.au/e/the-great-abg-egg-hunt-in-partnership-with-cadbury-tickets-53894987358  https://www.australianbotanicgarden.com.au/Whats-On?s=3&c=7&f=20181126&t=all   https://www.australianbotanicgarden.com.au/Whats-On/The-Great-ABG-Egg-Hunt

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Australian Botanic Garden, Mount Annan are successful.

The Australian Botanic Garden, Mount Annan Creative Analysis: 

The Australian Botanic Garden, Mount Annan placed a Image ad in 2019-04-09-2019-04-21, and got 15 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Australian Botanic Garden, Mount Annan Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Australia  Australia  Australia
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Australian Botanic Garden, Mount Annan has the best conversion in Australia, and can advertise more in Australia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Australian Botanic Garden, Mount Annan Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-09-2019-04-21  2019-04-12-2019-04-21  2019-04-08-2019-04-21
During  13 days  10 days 14 days 
Like  15  12  19
Share  2  0  4
Comment  1  0  6

Advertising effectiveness is a direct manifestation of advertising. The Australian Botanic Garden, Mount Annan ‘s Top 1 ad received 15 likes, 2 shares, 1 comments in just 13 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Australian Botanic Garden, Mount Annan, helping The Australian Botanic Garden, Mount Annan to grasp the ad data more clearly.