Top Ads on The Australian Ballet

The Australian Ballet Background Introduction:

Experience the world behind Australia’s national ballet company. Caring for tradition, daring to be different.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Australian Ballet has been advertising and marketing on Facebook for many years. And The Australian Ballet has placed 48 of ads on the Facebook platform in the last month. In the past few years,The Australian Ballet has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Australian Ballet on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Australian Ballet. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Australian Ballet.

BigSpy

1.The Australian Ballet Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Australian Ballet  The Australian Ballet  The Australian Ballet
Page Categories  Performance Art  Performance Art  Trade School
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

The Australian Ballet Marketing Objectives Analysis: 

The Australian Ballet has been operating in Performance Art for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Australian Ballet best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Australian Ballet Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  At Home with Ballet TV: Streaming FREE  Staying in is the new going out The Australian Conservatoire of Ballet 
Ad Copy Text  Join us for a timeless love story with a supernatural edge. Giselle now streaming on Ballet TV.  Our beautiful playing card set is the perfect at home accompaniment, featuring iconic dancers illust...  As the situation with Coronavirus continues and we are yet to see when it will end, in the coming we...
Link Description  N/A  Available online now.  N/A
Website Link  australianballet.com.au  australianballet.com.au  www.acbaustralia.com.au
CTA  LEARN_MORE  SHOP_NOW  LEARN_MORE
Text Word Count 95  146  1136
Like 138  708  190

The Australian Ballet Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Australian Ballet Top 1 ads got 138 likes. The Australian Ballet uses a sentence with the finishing touch title: “At Home with Ballet TV: Streaming FREE”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Australian Ballet shared 95 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Australian Ballet should continue to optimize the ad content.

3.The Australian Ballet Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-06-11-2020-06-18  2020-04-20-2020-05-06  2020-04-03-2020-04-04
Landing Page Link  https://australianballet.com.au/tv?utm_source=FB&utm_medium=SOC&utm_campaign=20DS&utm_content=ADV&utm_term=FB-ads&sourcenumber&fbclid=IwAR0V1U_Hmh-nA1lXCpjIAViq4dheXhy7_Uo5-Hi3yAGRwuq9QyI8xAiaq6s  https://australianballet.com.au/shop/books-media-stationery/illustrated-ballet-playing-cards/3?utm_source=FB&utm_medium=SOC&utm_campaign=MERCH&utm_content=ADV&utm_term=FB-PlayingCardAds&sourcenumber=75425   http://www.acbaustralia.com.au/?fbclid=IwAR24iKtwvC9SX_kmPXpsek01QoGceNWR9cQAT6SbKfK38mG899oYUqAhx_Q

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Australian Ballet are successful.

The Australian Ballet Creative Analysis: 

The Australian Ballet placed a Video ad in 2020-06-11-2020-06-18, and got 138 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Australian Ballet Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Australia  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Australian Ballet has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Australian Ballet Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-18  2020-04-20-2020-05-06  2020-04-03-2020-04-04
During  8 days  17 days 2 days 
Like  138  708  190
Share  26  30  54
Comment  7  28  7

Advertising effectiveness is a direct manifestation of advertising. The Australian Ballet ‘s Top 1 ad received 138 likes, 26 shares, 7 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Australian Ballet, helping The Australian Ballet to grasp the ad data more clearly.