Top Ads on The Atlantic

The Atlantic Background Introduction:

Exploring the American idea since 1857.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Atlantic has been advertising and marketing on Facebook for many years. And The Atlantic has placed 207 of ads on the Facebook platform in the last month. In the past few years,The Atlantic has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Atlantic on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Atlantic. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Atlantic.

BigSpy

1.The Atlantic Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Atlantic  The Atlantic  The Atlantic
Page Categories  Magazine  Nonprofit Organization  Magazine
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

The Atlantic Marketing Objectives Analysis: 

The Atlantic has been operating in Magazine for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Atlantic best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Atlantic Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Unlock your unlimited access  One Week to Save Democracy Unlimited access to all of our journalism 
Ad Copy Text  Discover striking art and strong argument in The Atlantic. Explore all of our print and digital jour...  David W Blight, author of "Frederick Douglass: Prophet of Freedom" and our guest for An Evening with...  Discover the ideas shaping history. Subscribe to The Atlantic, starting at less than $1 a week.
Link Description  Subscribe and explore everything The Atlantic has to offer.  In America’s house divided, racism—its structures and its individual acts—is tearing us apart in what feel like irreparable ways. On top of that, more than 106,000 Americans are dead from a virus that’s still raging, nearly 40 million others are unemployed, and hundreds of businesses as well as police buildings and vehicles are burning in American cities. As small but violent groups peddle conspiracy theories and wish for some kind of civil war, the country’s civic bonds are threatening to unravel.  Subscribe for less than $1 a week.
Website Link  accounts.theatlantic.com  www.theatlantic.com  accounts.theatlantic.com
CTA  SUBSCRIBE  LEARN_MORE  SUBSCRIBE
Text Word Count 132  568  95
Like 856  28  133

The Atlantic Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Atlantic Top 1 ads got 856 likes. The Atlantic uses a sentence with the finishing touch title: “Unlock your unlimited access”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Atlantic shared 132 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SUBSCRIBE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Atlantic should continue to optimize the ad content.

3.The Atlantic Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-01-31-2020-06-18  2020-06-06-2020-06-17  2020-01-05-2020-06-13
Landing Page Link  https://accounts.theatlantic.com/products/?utm_source=facebook&utm_medium=cr&utm_campaign=2020&fbclid=IwAR1qsMC4v9o5NXV-IenQPvPBo0as9Q0F8Hy3iuzxVVE7i51I-kAPPSa_3Jo  https://www.theatlantic.com/ideas/archive/2020/06/one-week-save-democracy/612718/   https://accounts.theatlantic.com/products/?utm_source=facebook&utm_medium=cr&utm_campaign=jan20&utm_content=meter

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Atlantic are successful.

The Atlantic Creative Analysis: 

The Atlantic placed a Video ad in 2020-01-31-2020-06-18, and got 856 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Atlantic Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Atlantic has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Atlantic Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-01-31-2020-06-18  2020-06-06-2020-06-17  2020-01-05-2020-06-13
During  140 days  12 days 161 days 
Like  856  28  133
Share  74  21  6
Comment  21  2  2

Advertising effectiveness is a direct manifestation of advertising. The Atlantic ‘s Top 1 ad received 856 likes, 74 shares, 21 comments in just 140 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Atlantic, helping The Atlantic to grasp the ad data more clearly.