Top Ads on The Art of Living

The Art of Living Background Introduction:

The Art of Living is a non-profit, educational and humanitarian organization which offers self-development programs and tools (powerful breathing techniques - Sudarshan Kriya™, Meditation, Yoga to foster deep and profound inner peace and happiness.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Art of Living has been advertising and marketing on Facebook for many years. And The Art of Living has placed 414 of ads on the Facebook platform in the last month. In the past few years,The Art of Living has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Art of Living on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Art of Living. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Art of Living.

BigSpy

1.The Art of Living Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Art of Living  The Art of Living  The Art of Living
Page Categories  Community Organization  Meditation Center  Meditation Center
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

The Art of Living Marketing Objectives Analysis: 

The Art of Living has been operating in Community Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Art of Living best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Art of Living Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Actividades ABIERTAS y GRATUITAS para toda la familia.  Special Silent Retreat with Sri Sri Ravi Shankar НОВО! "Силата на дишането" сега ОНЛАЙН - въведение към курса "Програм за щастие" 
Ad Copy Text  Actividades ABIERTAS y GRATUITAS para toda la familia. . . Participa desde casa de: - YOGATÓN (Mara...  For the very first time, experience the Guru Purnima Silent Retreat with Sri Sri Ravi Shankar ONLINE...  -
Link Description  Inscribite y participa haciendo click  First Global Online Silent Retreat with Sri Sri Ravi Shankar  Открий силата на дишането си, за да се освободиш от стреса, да се справиш с тревожността и да засилиш имунитета си, в едно безплатно занятие
Website Link  eventos.elartedevivir.org  event.us.artofliving.org  bit.ly
CTA  SIGN_UP  SIGN_UP  SIGN_UP
Text Word Count 595  369  373
Like 60  213  596

The Art of Living Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Art of Living Top 1 ads got 60 likes. The Art of Living uses a sentence with the finishing touch title: “Actividades ABIERTAS y GRATUITAS para toda la familia.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Art of Living shared 595 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Art of Living should continue to optimize the ad content.

3.The Art of Living Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-15-2020-06-18  2020-06-09-2020-06-17  2020-05-17-2020-06-16
Landing Page Link  https://eventos.elartedevivir.org/diy  https://event.us.artofliving.org/us-en/gp-2020/?fbclid=IwAR2Ing7zcrdahUqKve_qSoVlLcxBbpEyPBiGwLH1Pg1WPYw3NVhIPwFONYU   https://www.eventbrite.com/e/102198582712

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Art of Living are successful.

The Art of Living Creative Analysis: 

The Art of Living placed a Image ad in 2020-06-15-2020-06-18, and got 60 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Art of Living Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Bulgaria
Language  Spanish  English  Bulgarian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Art of Living has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Art of Living Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-18  2020-06-09-2020-06-17  2020-05-17-2020-06-16
During  4 days  9 days 31 days 
Like  60  213  596
Share  12  62  137
Comment  3  6  22

Advertising effectiveness is a direct manifestation of advertising. The Art of Living ‘s Top 1 ad received 60 likes, 12 shares, 3 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Art of Living, helping The Art of Living to grasp the ad data more clearly.