Top Ads on The Animals Observatory

The Animals Observatory Background Introduction:

Be a good animal, true to your instincts – A children wear brand under the creative direction of Laia Aguilar

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Animals Observatory has been advertising and marketing on Facebook for many years. And The Animals Observatory has placed 110 of ads on the Facebook platform in the last month. In the past few years,The Animals Observatory has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Animals Observatory on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Animals Observatory. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Animals Observatory.

BigSpy

1.The Animals Observatory Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Animals Observatory  The Animals Observatory  The Animals Observatory
Page Categories  Clothing (Brand)  Clothing (Brand)  Clothing (Brand)
Marketing Objectives Other  Other  Other
ECommerce Softwares  magento  magento  magento

The Animals Observatory Marketing Objectives Analysis: 

The Animals Observatory has been operating in Clothing (Brand) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Animals Observatory best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Animals Observatory Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Designer children's clothing.  Online fashion sales Designer children's clothing. 
Ad Copy Text  no setting  no setting  no setting
Link Description  Spring Summer Collection Inspiring for teens & kids. Discover our 30% Discounts  Spring Summer Collection Inspiring for teens & kids. Discover our 30% Discounts  Official store. 30% Off from the Spring Summer Collection 2020. Hurry Up. Shop Now!
Website Link  www.theanimalsobservatory.com  www.theanimalsobservatory.com  www.theanimalsobservatory.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

The Animals Observatory Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Animals Observatory Top 1 ads got 0 likes. The Animals Observatory uses a sentence with the finishing touch title: “Designer children's clothing.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Animals Observatory shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Animals Observatory should continue to optimize the ad content.

3.The Animals Observatory Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-09-2020-06-09  2020-06-09-2020-06-09  2020-06-09-2020-06-09
Landing Page Link  http://www.theanimalsobservatory.com/  http://www.theanimalsobservatory.com/   http://www.theanimalsobservatory.com/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Animals Observatory are successful.

The Animals Observatory Creative Analysis: 

The Animals Observatory placed a Image ad in 2020-06-09-2020-06-09, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Animals Observatory Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  France  France  France
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Animals Observatory has the best conversion in France, and can advertise more in France in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Animals Observatory Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-09-2020-06-09  2020-06-09-2020-06-09  2020-06-09-2020-06-09
During  1 days  1 days 1 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. The Animals Observatory ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Animals Observatory, helping The Animals Observatory to grasp the ad data more clearly.