Top Ads on The Allergy Clinic

The Allergy Clinic Background Introduction:

Dr Marinda McDonald The Allergy Clinic MBChB(Prêt) Diploma Allergy I specialise in allergy diagnosis and management

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Allergy Clinic has been advertising and marketing on Facebook for many years. And The Allergy Clinic has placed 4 of ads on the Facebook platform in the last month. In the past few years,The Allergy Clinic has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Allergy Clinic on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Allergy Clinic. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Allergy Clinic.

BigSpy

1.The Allergy Clinic Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Allergy Clinic  The Allergy Clinic  The Allergy Clinic
Page Categories  Allergist  Allergist  Allergist
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  wordpress  N/A

The Allergy Clinic Marketing Objectives Analysis: 

The Allergy Clinic has been operating in Allergist for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Allergy Clinic best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Allergy Clinic Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  The Allergy Clinic  Podcast: Asthma and athletes – the symptoms, causes and treatment options | The Allergy Clinic The Allergy Clinic 
Ad Copy Text  Providing specialised care to diagnose, treat and overcome allergies.  The Allergy Clinic’s founder, dr Marinda McDonald appeared on Vision View Sports Radio Health Corn...  Providing specialised care to diagnose, treat and overcome allergies.
Link Description  Dr Marinda McDonald The Allergy Clinic MBChB(Prêt) Diploma Allergy I specialise in allergy diagnosis and management  The good news is that athletes with asthma can continue to stay competitive despite their asthma, provided they seek the appropriate treatment.  Dr Marinda McDonald The Allergy Clinic MBChB(Prêt) Diploma Allergy I specialise in allergy diagnosis and management
Website Link  www.facebook.com  allergydoc.co.za  www.facebook.com
CTA  LIKE_PAGE  LEARN_MORE  LIKE_PAGE
Text Word Count 69  468  69
Like 1  3  6

The Allergy Clinic Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Allergy Clinic Top 1 ads got 1 likes. The Allergy Clinic uses a sentence with the finishing touch title: “The Allergy Clinic”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Allergy Clinic shared 69 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LIKE_PAGE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Allergy Clinic should continue to optimize the ad content.

3.The Allergy Clinic Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-04-22-2019-04-25  2019-04-23-2019-04-25  2019-04-14-2019-04-20
Landing Page Link  https://www.facebook.com/AllergyClinicSA/  http://allergydoc.co.za/2019/04/23/podcast-asthma-and-athletes-the-symptoms-causes-and-treatment-options/   https://www.facebook.com/100787033598975/posts/893646740979663/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Allergy Clinic are successful.

The Allergy Clinic Creative Analysis: 

The Allergy Clinic placed a Image ad in 2019-04-22-2019-04-25, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Allergy Clinic Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  South Africa  South Africa  South Africa
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Allergy Clinic has the best conversion in South Africa, and can advertise more in South Africa in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Allergy Clinic Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-22-2019-04-25  2019-04-23-2019-04-25  2019-04-14-2019-04-20
During  4 days  3 days 7 days 
Like  1  3  6
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. The Allergy Clinic ‘s Top 1 ad received 1 likes, 0 shares, 0 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Allergy Clinic, helping The Allergy Clinic to grasp the ad data more clearly.