Top Ads on The Abbott

The Abbott Background Introduction:

This spacious, 15,000 SF luxury event space comfortably accommodates 500 seated guests or larger groups of up to 1,100 standing.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Abbott has been advertising and marketing on Facebook for many years. And The Abbott has placed 55 of ads on the Facebook platform in the last month. In the past few years,The Abbott has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Abbott on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Abbott. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Abbott.

BigSpy

1.The Abbott Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Abbott  The Abbott  The Abbott
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

The Abbott Marketing Objectives Analysis: 

The Abbott has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Abbott best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Abbott Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Be In Control in 4 Weeks  Free Strength & Nutritional Counseling Ensure Gold® Stay Strong® 
Ad Copy Text  It's finally possible to be in control anytime, anywhere because Glucerna Ready-to-Drink is now avai...  Para sa lahat ng tatay na talagang kahanga-hanga ang lakas, Happy Father’s Day. We promise to help...  Catch Tita Geleen's weekly dance workouts with her kids. Groove to these simple steps with your love...
Link Description  Sign Up To Learn More  Sign Up Your Parents Now  Sign up for Free Strength assessment
Website Link  glucerna.com.ph  amp.ensure.com.ph  amp.ensure.com.ph
CTA  SIGN_UP  SIGN_UP  LEARN_MORE
Text Word Count 165  164  230
Like 350  636  3031

The Abbott Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Abbott Top 1 ads got 350 likes. The Abbott uses a sentence with the finishing touch title: “Be In Control in 4 Weeks”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Abbott shared 165 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Abbott should continue to optimize the ad content.

3.The Abbott Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-16-2020-06-18  2020-06-16-2020-06-17  2020-06-01-2020-06-16
Landing Page Link  http://glucerna.com.ph/  https://amp.ensure.com.ph/   https://amp.ensure.com.ph/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Abbott are successful.

The Abbott Creative Analysis: 

The Abbott placed a Video ad in 2020-06-16-2020-06-18, and got 350 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Abbott Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Philippines  Philippines
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Abbott has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Abbott Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-18  2020-06-16-2020-06-17  2020-06-01-2020-06-16
During  3 days  2 days 16 days 
Like  350  636  3031
Share  97  101  388
Comment  42  5  61

Advertising effectiveness is a direct manifestation of advertising. The Abbott ‘s Top 1 ad received 350 likes, 97 shares, 42 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Abbott, helping The Abbott to grasp the ad data more clearly.