Top Ads on Thameslink

Thameslink Background Introduction:

Hello! Welcome to the official Thameslink Railway Facebook page where you can find out handy travel tips and advice.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Thameslink has been advertising and marketing on Facebook for many years. And Thameslink has placed 10 of ads on the Facebook platform in the last month. In the past few years,Thameslink has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Thameslink on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Thameslink. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Thameslink.

BigSpy

1.Thameslink Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Thameslink  Thameslink  Thameslink
Page Categories  Railroad Company  Railroad Company  Railroad Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Thameslink Marketing Objectives Analysis: 

Thameslink has been operating in Railroad Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Thameslink best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Thameslink Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Keeping us all moving  Thameslink Thameslink 
Ad Copy Text  Across the UK key workers are coming together. From delivery drivers and teachers, to NHS and postal...  Go from home, to train, to plane with fast, frequent travel to Gatwick Airport from just £10 one wa...  Go from home, to train, to plane with fast, frequent travel to Luton Airport from just £13.50 one w...
Link Description  Thameslink. We’re with you.  N/A  N/A
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  LEARN_MORE  BOOK_TRAVEL  BOOK_TRAVEL
Text Word Count 126  130  131
Like 3710  63  102

Thameslink Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Thameslink Top 1 ads got 3710 likes. Thameslink uses a sentence with the finishing touch title: “Keeping us all moving”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Thameslink shared 126 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Thameslink should continue to optimize the ad content.

3.Thameslink Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Carousel
Ad Time   2020-05-01-2020-05-21  2020-01-29-2020-02-07  2020-01-29-2020-02-06
Landing Page Link  https://www.thameslinkrailway.com/?utm_source=Facebook&utm_medium=OMD-social&utm_campaign=GTR_Thank_You_2020&utm_content=Video  https://www.thameslinkrailway.com/destinations-and-offers/airport-travel?utm_source=facebook&utm_medium=OMD-social&utm_campaign=TL_Spring_Airport_Conversions&utm_term=paid&utm_content=UK   https://www.thameslinkrailway.com/destinations-and-offers/airport-travel?utm_source=facebook&utm_medium=OMD-social&utm_campaign=TL_Spring_Airport_Conversions&utm_term=paid&utm_content=UK

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Thameslink are successful.

Thameslink Creative Analysis: 

Thameslink placed a Video ad in 2020-05-01-2020-05-21, and got 3710 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Thameslink Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Romania,Moldavia  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Thameslink has the best conversion in Romania,Moldavia, and can advertise more in Romania,Moldavia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Thameslink Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-01-2020-05-21  2020-01-29-2020-02-07  2020-01-29-2020-02-06
During  21 days  10 days 9 days 
Like  3710  63  102
Share  482  4  4
Comment  203  6  9

Advertising effectiveness is a direct manifestation of advertising. Thameslink ‘s Top 1 ad received 3710 likes, 482 shares, 203 comments in just 21 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Thameslink, helping Thameslink to grasp the ad data more clearly.