Top Ads on Thalys

Thalys Background Introduction:

Welcome to our world! Our red high-speed trains take you to Paris, Brussels, Cologne, Amsterdam…Stay tuned for the latest news, offers and travel tips. CONTACT FR: http://bit.ly/Thalys_ContactBEFR CONTACT NL: http://bit.ly/Thalys_ContactBENL

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Thalys has been advertising and marketing on Facebook for many years. And Thalys has placed 72 of ads on the Facebook platform in the last month. In the past few years,Thalys has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Thalys on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Thalys. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Thalys.

BigSpy

1.Thalys Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Thalys  Thalys  Thalys
Page Categories  Railroad Company  Railroad Company  Travel Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Thalys Marketing Objectives Analysis: 

Thalys has been operating in Railroad Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Thalys best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Thalys Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Paris > Düsseldorf en 3h45.  Paris > Bruxelles en 1h22 L'Europe en train 
Ad Copy Text  Près des yeux, près du coeur. Et tout ça en moins de 4h.  Paris > Relever des défis à Bruxelles. Et jusqu’à 20 trains par jour pour y parvenir.  Votre voyage avec SNCB International n'attend plus que vous!
Link Description  N/A  N/A  SNCB International
Website Link  www.thalys.com  www.thalys.com  www.b-europe.com
CTA  BOOK_TRAVEL  BOOK_TRAVEL  BOOK_TRAVEL
Text Word Count 60  91  60
Like 325  33  64

Thalys Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Thalys Top 1 ads got 325 likes. Thalys uses a sentence with the finishing touch title: “Paris > Düsseldorf en 3h45.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Thalys shared 60 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Thalys should continue to optimize the ad content.

3.Thalys Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-03-09-2020-03-12  2020-03-03-2020-03-04  2019-12-10-2020-02-22
Landing Page Link  https://www.thalys.com/fr/fr  https://www.thalys.com/fr/fr   https://www.b-europe.com/FR/Acheter/Billets?utm_medium=social&utm_source=facebook&utm_campaign=remarketing&utm_content=step4_fr

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Thalys are successful.

Thalys Creative Analysis: 

Thalys placed a Video ad in 2020-03-09-2020-03-12, and got 325 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Thalys Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  German  French  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Thalys has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Thalys Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-09-2020-03-12  2020-03-03-2020-03-04  2019-12-10-2020-02-22
During  4 days  2 days 75 days 
Like  325  33  64
Share  31  0  6
Comment  78  4  9

Advertising effectiveness is a direct manifestation of advertising. Thalys ‘s Top 1 ad received 325 likes, 31 shares, 78 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Thalys, helping Thalys to grasp the ad data more clearly.