Top Ads on Thai Airways

Thai Airways Background Introduction:

Official Facebook Page of Thai Airways International | Twitter @ThaiAirways | Instagram @ThaiAirways

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Thai Airways has been advertising and marketing on Facebook for many years. And Thai Airways has placed 83 of ads on the Facebook platform in the last month. In the past few years,Thai Airways has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Thai Airways on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Thai Airways. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Thai Airways.

BigSpy

1.Thai Airways Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Thai Airways  Thai Airways  Thai Airways
Page Categories  Airline Company  Airline Company  Airline Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Thai Airways Marketing Objectives Analysis: 

Thai Airways has been operating in Airline Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Thai Airways best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Thai Airways Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Thai Airways  Details of Vienna, Austria EUROPE ONE WAY CARNIVAL ✈ 
Ad Copy Text  Chinese New Year is drawing near, and celebrations of this auspicious event are taking place not onl...  เวียนนา เมืองหลวงของประเทศออสเตรีย...  -
Link Description  Airline Company  N/A  เริ่มต้นที่ 10,320* บ./ท่าน
Website Link  m.me  www.facebook.com  www.thaiairways.com
CTA  MESSAGE_PAGE    BOOK_TRAVEL
Text Word Count 246  775  474
Like 6558  6366  6536

Thai Airways Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Thai Airways Top 1 ads got 6558 likes. Thai Airways uses a sentence with the finishing touch title: “Thai Airways”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Thai Airways shared 246 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is MESSAGE_PAGE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Thai Airways should continue to optimize the ad content.

3.Thai Airways Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2019-02-04-2020-01-15  2019-01-03-2020-01-08  2019-10-21-2019-12-26
Landing Page Link  https://www.messenger.com/login.php?next=https://www.messenger.com/t/304177952292/?messaging_source%3Dsource%253Apages%253Amessage_shortlink  https://www.facebook.com/ThaiAirways.TH/videos/1188924947939218/   https://www.thaiairways.com/th_TH/offer/special_offers/OW_EU.page?utm_source=S9M_SPA&utm_medium=facebook_display&utm_campaign=031th_EuropeOneWayCarnival

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Thai Airways are successful.

Thai Airways Creative Analysis: 

Thai Airways placed a Image ad in 2019-02-04-2020-01-15, and got 6558 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Thai Airways Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  Thai

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Thai Airways has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Thai Airways Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-02-04-2020-01-15  2019-01-03-2020-01-08  2019-10-21-2019-12-26
During  346 days  371 days 67 days 
Like  6558  6366  6536
Share  79  420  714
Comment  43  125  502

Advertising effectiveness is a direct manifestation of advertising. Thai Airways ‘s Top 1 ad received 6558 likes, 79 shares, 43 comments in just 346 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Thai Airways, helping Thai Airways to grasp the ad data more clearly.