Top Ads on Texas State Aquarium
Texas State Aquarium Background Introduction:
The mission of the Texas State Aquarium is to engage people with animals, inspire appreciation for our seas, and support wildlife conservation.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Texas State Aquarium has been advertising and marketing on Facebook for many years. And Texas State Aquarium has placed 13 of ads on the Facebook platform in the last month. In the past few years,Texas State Aquarium has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Texas State Aquarium on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Texas State Aquarium. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Texas State Aquarium.
1.Texas State Aquarium Top 3 Ads Basic Understanding
| top1 | top2 | top3 | |
| Name | Texas State Aquarium | Texas State Aquarium | Texas State Aquarium |
| Page Categories | Aquarium | Aquarium | Aquarium |
| Marketing Objectives | Other | Other | Other |
| ECommerce Softwares | N/A | N/A | N/A |
Texas State Aquarium Marketing Objectives Analysis:
Texas State Aquarium has been operating in Aquarium for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Texas State Aquarium best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Texas State Aquarium Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
| top1 | top2 | top3 | |
| Ad Headline | Texas State Aquarium | Texas State Aquarium | Texas State Aquarium |
| Ad Copy Text | Ready to get out of the house? Come visit all of the animals. They can't wait to see you. | Save up to $7 on each ticket you purchase The animals are waiting for you! ???? | Save up to $7 on each ticket you purchase The animals are waiting for you! ???? |
| Link Description | N/A | N/A | N/A |
| Website Link | www.facebook.com | www.texasstateaquarium.org | tickets.texasstateaquarium.org |
| CTA | LEARN_MORE | BOOK_TRAVEL | BOOK_TRAVEL |
| Text Word Count | 89 | 80 | 80 |
| Like | 918 | 304 | 213 |
Texas State Aquarium Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Texas State Aquarium Top 1 ads got 918 likes. Texas State Aquarium uses a sentence with the finishing touch title: “Texas State Aquarium”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Texas State Aquarium shared 89 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Texas State Aquarium should continue to optimize the ad content.
3.Texas State Aquarium Top 3 Ads Creative Selection
| top1 | top2 | top3 | |
| Creative Type | Image | Carousel | Carousel |
| Ad Time | 2020-05-26-2020-06-16 | 2020-05-26-2020-06-13 | 2020-05-26-2020-06-13 |
| Landing Page Link | https://www.facebook.com/TXStateAquarium/?_sref_=10157208639968015&refid=28&_ft_=adid.6189090252310:qid.6839062261529190283:mf_story_key.947670954737319567:is_sponsored.1:ei.AI@AQJUNAUfvvRf9kFfUG5ciPxbreEvkd-gQz-U7eHTMEVA46JktPUhPFLXFm3jU8UNo4DWyxLaNzEzXKx6lbtAixf6:top_level_post_id.10157208639963015:content_owner_id_new.83477018014:call_to_action_type.LEARN_MORE:page_id.83477018014:src.22:story_location.5:story_attachment_style.rich_media:view_time.1592342933:filter.h_nor:tds_flgs.3:actrs.83477018014:page_insights.%7B%2283477018014%22:%7B%22page_id%22:83477018014,%22page_id_type%22:%22page%22,%22actor_id%22:83477018014,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1590506423,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B10157208639963015%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:83477018014,%22page_id%22:83477018014,%22post_id%22:10157208639963015,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R | https://www.texasstateaquarium.org/?utm_source=facebook&utm_medium=paid_social&utm_campaign=May2020TicketSales-Remarketing&utm_content=Carousel&fbclid=IwAR14EyvOskMskuCYkrE_wFcV1Kf9CtOKdDdzEoomiHHi_G6QTaIfH0rEJOk | https://tickets.texasstateaquarium.org/?utm_source=facebook&utm_medium=paid_social&utm_campaign=May2020TicketSales-Remarketing&utm_content=Carousel&fbclid=IwAR1OiQd6FV6etiZMVnzBbEayl_1lPAkyQauJJomr8c21dxhWRI-5f9A1Awo |
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Texas State Aquarium are successful.
Texas State Aquarium Creative Analysis:
Texas State Aquarium placed a Image ad in 2020-05-26-2020-06-16, and got 918 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Texas State Aquarium Top 3 Ads Audience Analysis:
| top1 | top2 | top3 | |
| Country | United States | United States | N/A |
| Language | English | English | English |
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Texas State Aquarium has the best conversion in United States, and can advertise more in United States in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Texas State Aquarium Top 3 Ads Performance Display
| top1 | top2 | top3 | |
| Ad Time | 2020-05-26-2020-06-16 | 2020-05-26-2020-06-13 | 2020-05-26-2020-06-13 |
| During | 22 days | 19 days | 19 days |
| Like | 918 | 304 | 213 |
| Share | 49 | 48 | 37 |
| Comment | 37 | 16 | 21 |
Advertising effectiveness is a direct manifestation of advertising. Texas State Aquarium ‘s Top 1 ad received 918 likes, 49 shares, 37 comments in just 22 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Texas State Aquarium, helping Texas State Aquarium to grasp the ad data more clearly.