Top Ads on Tesco

Tesco Background Introduction:

Welcome to the Tesco Facebook page. Let’s talk about fabulous food! Look out for news updates too. Got a query? We're here to help UK customers 7am-11pm on weekdays and 7am-9pm at weekends.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Tesco has been advertising and marketing on Facebook for many years. And Tesco has placed 1607 of ads on the Facebook platform in the last month. In the past few years,Tesco has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Tesco on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Tesco. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Tesco.

BigSpy

1.Tesco Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Tesco  Tesco  Tesco
Page Categories  Retail Company  Retail Company  Retail Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Tesco Marketing Objectives Analysis: 

Tesco has been operating in Retail Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Tesco best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Tesco Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Tesco Lotus - เทสโก้ โลตัส  Photos de la publication de Tesco Lotus - เทสโก้ โลตัส Tesco Lotus - เทสโก้ โลตัส 
Ad Copy Text  -  -  -
Link Description  จัดโปรแรงรับต้นเดือน...ให้คุณแม่ถูกใจ ช่วยคนไทยประหยัด  N/A  เราเข้าใจว่าช่วงนี้คุณต้องใช้จ่ายอย่างระมัดระวัง แต่ที่นี่ เราไม่ให้อะไรมาจำกัดความสุขของคุณได้! #สุขไม่จำกัด ช้อปให้คุ้มไม่จำกัดประเภทสินค้า แค่สมัครสมาชิกคลับการ์ด ที่จุดบริการลูกค้าทุกสาขา รับทันที #คูปองชุดสุขไม่จำกัด สำหรับสมาชิกใหม่ มูลค่า 150.- ที่ #เทสโก้โลตัส การจับจ่ายของคุณจะไม่ถูกจำกัด รับประกันสุขสุดๆ รายละเอียดเพิ่มเติม คลิก https://bit.ly/2MPANay
Website Link  www.facebook.com  bit.ly  bit.ly
CTA      
Text Word Count 1394  1386  996
Like 7927  1214  9330

Tesco Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Tesco Top 1 ads got 7927 likes. Tesco uses a sentence with the finishing touch title: “Tesco Lotus - เทสโก้ โลตัส”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Tesco shared 1394 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Tesco should continue to optimize the ad content.

3.Tesco Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Image
Ad Time   2020-06-03-2020-06-20  2020-06-17-2020-06-20  2020-06-14-2020-06-20
Landing Page Link  https://www.facebook.com/TescoLotus/?refid=7&_ft_=adid.23845098067410396:qid.6834856422895845761:mf_story_key.-4870039355544304987:is_sponsored.1:ei.AI@AQJdIKwOpzOIOkCZef3MOc7a9RAB1RLw6Ec5KDBYTXiul5f-5ymedLygZy_01V_t5DURTgmk2YXg40RHmEKNqVzE:top_level_post_id.3029074613839419:content_owner_id_new.138612049552371:page_id.138612049552371:src.22:photo_id.3036436283103252:story_location.5:story_attachment_style.photo:view_time.1591363623:filter.h_nor:tds_flgs.3:actrs.138612049552371:page_insights.%7B%22138612049552371%22:%7B%22page_id%22:138612049552371,%22page_id_type%22:%22page%22,%22actor_id%22:138612049552371,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591256679,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3029074613839419%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:138612049552371,%22page_id%22:138612049552371,%22post_id%22:3029074613839419,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R  https://www.tescolotus.com/line/view/3547?utm_source=facebook&utm_medium=Post&utm_campaign=Trade_Promotion&utm_content=GM-Upweight-Item-week-15)   https://www.tescolotus.com/clubcard?utm_source=facebook&utm_medium=Post&utm_campaign=Welcome+Pack

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Tesco are successful.

Tesco Creative Analysis: 

Tesco placed a Image ad in 2020-06-03-2020-06-20, and got 7927 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Tesco Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Thailand  Thailand  Thailand
Language  Thai  Spanish  Thai

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Tesco has the best conversion in Thailand, and can advertise more in Thailand in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Tesco Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-20  2020-06-17-2020-06-20  2020-06-14-2020-06-20
During  18 days  4 days 7 days 
Like  7927  1214  9330
Share  150  67  62
Comment  123  9  103

Advertising effectiveness is a direct manifestation of advertising. Tesco ‘s Top 1 ad received 7927 likes, 150 shares, 123 comments in just 18 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Tesco, helping Tesco to grasp the ad data more clearly.