Top Ads on Tesco Polska

Tesco Polska Background Introduction:

Witaj na oficjalnej stronie marki Tesco w Polsce. Tutaj znajdziesz informacje o najświeższych ofertach Tesco.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Tesco Polska has been advertising and marketing on Facebook for many years. And Tesco Polska has placed 84 of ads on the Facebook platform in the last month. In the past few years,Tesco Polska has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Tesco Polska on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Tesco Polska. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Tesco Polska.

BigSpy

1.Tesco Polska Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Tesco Polska  Tesco Polska  Tesco Polska
Page Categories  Retail Company  Retail Company  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Tesco Polska Marketing Objectives Analysis: 

Tesco Polska has been operating in Retail Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Tesco Polska best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Tesco Polska Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Fotos de la biografía  Zamów zakupy online! Fairy 
Ad Copy Text  Dzień Ojca zbliża się wielkimi krokami ☺ Z tej okazji warto podarować swojemu Tacie wyjątkow...  Zaoszczędź czas i skorzystaj z fantastycznej oferty Tesco E-zakupy Złóż zamówienie, a my zajm...  Poczuj miętę z Fairy. Sprawdź nowy wariant zapachu, który jest jednym z najbardziej lubianych w ...
Link Description  Dzień Ojca zbliża się wielkimi krokami ☺ Z tej okazji warto podarować swojemu Tacie wyjątkowy upominek. Sprawdźcie naszą ofertę koszy prezentowych w różnych wariantach! Znajdziecie je w sklepach stacjonarnych lub w serwisie E-zakupy https://bit.ly/Dzień-Ojca-Tesco  N/A  POCZUJ MIĘTĘ
Website Link  bit.ly  ezakupy.tesco.pl  ads.revjet.com
CTA  LEARN_MORE  GET_OFFER  LEARN_MORE
Text Word Count 280  172  107
Like 64  10  173

Tesco Polska Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Tesco Polska Top 1 ads got 64 likes. Tesco Polska uses a sentence with the finishing touch title: “Fotos de la biografía”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Tesco Polska shared 280 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Tesco Polska should continue to optimize the ad content.

3.Tesco Polska Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-14-2020-06-18  2020-05-31-2020-06-13  2020-05-31-2020-06-11
Landing Page Link  https://ezakupy.tesco.pl/groceries/pl-PL/search?query=kosz&utm_source=facebook&utm_medium=social&utm_campaign=Fathers_day_2020&utm_term=IMG&utm_content=abanana_pl_dzien_ojca  https://ezakupy.tesco.pl/groceries/pl-PL/promotions?utm_medium=cpm&utm_source=facebook&utm_campaign=GHS_ClickCollect&utm_term=Conversion_Cities&utm_content=ClickCollect_Ad1   https://ezakupy.tesco.pl/groceries/pl-PL/products/2003020294653?utm_source=facebook&utm_medium=cpm&utm_campaign=PL_FY-HW_SOC_OTH_190520_W25-59_HU-FairyHDWMintRnF-2per7_0&utm_content=HDW

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Tesco Polska are successful.

Tesco Polska Creative Analysis: 

Tesco Polska placed a Image ad in 2020-06-14-2020-06-18, and got 64 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Tesco Polska Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Poland  Poland  Poland
Language  Polish  Polish  Filipino

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Tesco Polska has the best conversion in Poland, and can advertise more in Poland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Tesco Polska Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-14-2020-06-18  2020-05-31-2020-06-13  2020-05-31-2020-06-11
During  5 days  14 days 12 days 
Like  64  10  173
Share  8  7  3
Comment  0  2  10

Advertising effectiveness is a direct manifestation of advertising. Tesco Polska ‘s Top 1 ad received 64 likes, 8 shares, 0 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Tesco Polska, helping Tesco Polska to grasp the ad data more clearly.