Top Ads on Tesco Ireland

Tesco Ireland Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Tesco Ireland has been advertising and marketing on Facebook for many years. And Tesco Ireland has placed 55 of ads on the Facebook platform in the last month. In the past few years,Tesco Ireland has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Tesco Ireland on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Tesco Ireland. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Tesco Ireland.

BigSpy

1.Tesco Ireland Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Tesco Ireland  Tesco Ireland  Tesco Ireland
Page Categories  Retail Company  Retail Company  Retail Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Tesco Ireland Marketing Objectives Analysis: 

Tesco Ireland has been operating in Retail Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Tesco Ireland best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Tesco Ireland Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Tesco Ireland  Tesco Ireland Tesco Ireland 
Ad Copy Text  From the cool-dads to the taxi-dads to the “Just-a-quick-nap-on-the-armchair!” dads, we salute y...  Last week we were soloing and hand passing, this week we are soloing and striking! First, set up a ...  Eazy peazy BBQin’ for eazy breezy days ☀️
Link Description  N/A  Last week we were soloing and hand passing, this week we are soloing and striking! First, set up a cone 4 metres away from the wall of your home or a shed, and another one a further 4 metres away. Solo the sliotar from the farthest marker to the closest marker, drop the sliotar onto the hurley, strike it towards the wall, and catch it. Run back to the farthest cone and repeat this exercise for 1 minute. Keep up the solo training, you’ll be back training together in no time. Full demo video here: tescoire.com/camogieskills  N/A
Website Link  www.tesco.ie  tescoire.com  www.tesco.ie
CTA  SHOP_NOW  LEARN_MORE  SHOP_NOW
Text Word Count 141  533  47
Like 102  144  65

Tesco Ireland Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Tesco Ireland Top 1 ads got 102 likes. Tesco Ireland uses a sentence with the finishing touch title: “Tesco Ireland”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Tesco Ireland shared 141 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Tesco Ireland should continue to optimize the ad content.

3.Tesco Ireland Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Carousel
Ad Time   2020-06-17-2020-06-20  2020-06-16-2020-06-18  2020-06-12-2020-06-14
Landing Page Link  https://www.tesco.ie/groceries/ProductBuylist/default.aspx?id=L00005801  https://www.youtube.com/watch?v=dCjxl53uNqE&feature=youtu.be   https://www.tesco.ie/groceries/ProductBuylist/default.aspx?id=L00006313&icid=TBH_Tab2_Fire_Pit_Buylist_Bakery&fbclid=IwAR2ilW36dIeX_TGAygDLULjXdsQW3jz4rbj-Fz0-Wx8-Rdbql-xEvLVj4pI

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Tesco Ireland are successful.

Tesco Ireland Creative Analysis: 

Tesco Ireland placed a Carousel ad in 2020-06-17-2020-06-20, and got 102 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Tesco Ireland Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Ireland  N/A  Ireland
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Tesco Ireland has the best conversion in Ireland, and can advertise more in Ireland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Tesco Ireland Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-20  2020-06-16-2020-06-18  2020-06-12-2020-06-14
During  4 days  3 days 3 days 
Like  102  144  65
Share  4  10  4
Comment  5  0  2

Advertising effectiveness is a direct manifestation of advertising. Tesco Ireland ‘s Top 1 ad received 102 likes, 4 shares, 5 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Tesco Ireland, helping Tesco Ireland to grasp the ad data more clearly.