Top Ads on Tesco Česko

Tesco Česko Background Introduction:

Vítejte na oficiální facebookové stránce společnosti Tesco Česká republika. Najdete zde všechny novinky a zajímavosti ze světa Tesco. Věříme, že se tu budete cítit pohodlně a příjemně.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Tesco Česko has been advertising and marketing on Facebook for many years. And Tesco Česko has placed 86 of ads on the Facebook platform in the last month. In the past few years,Tesco Česko has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Tesco Česko on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Tesco Česko. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Tesco Česko.

BigSpy

1.Tesco Česko Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Tesco Česko  Tesco Česko  Tesco Česko
Page Categories  Retail Company  Retail Company  Retail Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Tesco Česko Marketing Objectives Analysis: 

Tesco Česko has been operating in Retail Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Tesco Česko best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Tesco Česko Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Teď doručujeme kamkoli.  Zaman Tüneli Fotoğrafları Tesco Česko 
Ad Copy Text  ???? Nejmenší vesničky, nejvzdálenější místa…U nás může nakupovat kdokoli a nyní i odk...  -  Mistrovské suroviny vyžadují mistrovské dovednosti! Potáhněte doleva nebo doprava a mrkněte ...
Link Description  Vybírejte online z více než 1 000 produktů.  ☝ Zpříjemněte si svoje rána. Stačí si stáhnout nebo aktualizovat aplikaci Clubcard a pak už se jen připravte na novinku plnou každodenních překvapení. Začínáme 17. června.  Mistrovské suroviny vyžadují mistrovské dovednosti! Potáhněte doleva nebo doprava a mrkněte na krátké tipy pro to nejlahodnější grilované maso.
Website Link  itesco.cz  www.facebook.com  www.facebook.com
CTA  LEARN_MORE    
Text Word Count 142  191  157
Like 250  72  11

Tesco Česko Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Tesco Česko Top 1 ads got 250 likes. Tesco Česko uses a sentence with the finishing touch title: “Teď doručujeme kamkoli.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Tesco Česko shared 142 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Tesco Česko should continue to optimize the ad content.

3.Tesco Česko Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-06-11-2020-06-19  2020-06-09-2020-06-16  2020-06-07-2020-06-10
Landing Page Link  https://itesco.cz/sluzby-a-znacky/nakupy/zasilka/?utm_source=facebook&utm_medium=cpc&utm_campaign=GHS_GIAB&utm_content=LinkAd-see&fbclid=IwAR0S5pk-KZX-8hC4h7iliV_L3ly5ohl4Y51ZWinnaTBKP8whfJgjX0TBs70  https://www.facebook.com/itesco.cz/photos/a.239182582788037/3155611661145100/?type=3   https://www.facebook.com/168924196480543/posts/3152980551408211/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Tesco Česko are successful.

Tesco Česko Creative Analysis: 

Tesco Česko placed a Video ad in 2020-06-11-2020-06-19, and got 250 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Tesco Česko Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Czech
Language  Czech  Czech  Czech

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Tesco Česko has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Tesco Česko Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-19  2020-06-09-2020-06-16  2020-06-07-2020-06-10
During  9 days  8 days 4 days 
Like  250  72  11
Share  65  14  0
Comment  10  0  1

Advertising effectiveness is a direct manifestation of advertising. Tesco Česko ‘s Top 1 ad received 250 likes, 65 shares, 10 comments in just 9 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Tesco Česko, helping Tesco Česko to grasp the ad data more clearly.