Top Ads on Terraform

Terraform Background Introduction:

Terraform opera desde el año 2012, la cual inició un proceso de reconversión productiva sobre varios viñedos abandonados de la ex Fundación Mendoza en la zona de Santa Rosa en la Provincia de Mendoza, ícono en producción agrícola.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Terraform has been advertising and marketing on Facebook for many years. And Terraform has placed 25 of ads on the Facebook platform in the last month. In the past few years,Terraform has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Terraform on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Terraform. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Terraform.

BigSpy

1.Terraform Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Terraform  Terraform  Terraform
Page Categories  Agriculture  Agriculture  Agriculture
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Terraform Marketing Objectives Analysis: 

Terraform has been operating in Agriculture for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Terraform best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Terraform Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Invertí en tu futuro  Con sólo USD 12.500 Con USD 12.500 podés comprar 
Ad Copy Text  no setting  no setting  no setting
Link Description  N/A  El primer paso hacia tu futuro  Una hectárea llave en mano.
Website Link  www.terraform.com.ar  www.terraform.com.ar  www.terraform.com.ar
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

Terraform Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Terraform Top 1 ads got 0 likes. Terraform uses a sentence with the finishing touch title: “Invertí en tu futuro”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Terraform shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Terraform should continue to optimize the ad content.

3.Terraform Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-03-21-2020-05-21  2020-03-21-2020-05-21  2020-03-21-2020-05-21
Landing Page Link  https://www.terraform.com.ar/ar-landing-01/  https://www.terraform.com.ar/ar-landing-01/   https://www.terraform.com.ar/ar-landing-01/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Terraform are successful.

Terraform Creative Analysis: 

Terraform placed a Carousel ad in 2020-03-21-2020-05-21, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Terraform Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Argentina  Argentina  Argentina
Language  Spanish  Spanish  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Terraform has the best conversion in Argentina, and can advertise more in Argentina in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Terraform Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-21-2020-05-21  2020-03-21-2020-05-21  2020-03-21-2020-05-21
During  62 days  62 days 62 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Terraform ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 62 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Terraform, helping Terraform to grasp the ad data more clearly.