Top Ads on Tennessean

Tennessean Background Introduction:

We envision that the communities and customers we serve are growing & thriving in part because of the difference we make every day.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Tennessean has been advertising and marketing on Facebook for many years. And Tennessean has placed 94 of ads on the Facebook platform in the last month. In the past few years,Tennessean has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Tennessean on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Tennessean. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Tennessean.

BigSpy

1.Tennessean Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Tennessean  Tennessean  Tennessean
Page Categories  Publisher  Media/News Company  Publisher
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Tennessean Marketing Objectives Analysis: 

Tennessean has been operating in Publisher for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Tennessean best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Tennessean Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Williamson district plans to return in fall but prepared with three scenarios  How Randy Boyd's company avoided paying millions in taxes using a 'double Irish' loophole How to clean, reuse or hack a coronavirus mask 
Ad Copy Text  Williamson County Schools superintendent Jason Golden isn't leaving return to school to chance, with...  no setting  Here are some basics to keep in mind when handling or washing your mask.
Link Description  Golden said the district is planning to reopen school in August with classes being held on campus, if social distancing guidelines make that possible.  At the same time Boyd's business avoided some U.S. taxes, the GOP contender served Tennessee in a role designed to bring tax revenue into the state.  The CDC recommends wearing a face mask that covers your nose and mouth when leaving your home for essentials like groceries and prescriptions. Some types of masks are not intended for reuse, but there are a few things you can do to sanitize them, upgrade filtration and extend their lives. Here are some strategies that will help you get the most out of your mask, and keep you and your family safe. 
Website Link  www.tennessean.com  www.tennessean.com  itunes.apple.com
CTA      
Text Word Count 154  0  72
Like 13  0  1

Tennessean Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Tennessean Top 1 ads got 13 likes. Tennessean uses a sentence with the finishing touch title: “Williamson district plans to return in fall but prepared with three scenarios”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Tennessean shared 154 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Tennessean should continue to optimize the ad content.

3.Tennessean Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-17-2020-05-20  2018-07-17-2020-05-13  2020-05-10-2020-05-11
Landing Page Link  https://www.tennessean.com/story/news/local/williamson/franklin/2020/05/14/williamson-county-schools-fall-return-covid-19-guidelines-lays-out-three-options/5196012002/?UTM_Source=Digital&UTM_Medium=Keywee&UTM_Campaign=Retention&gps-source=ADKWTNDAR&UTM_Content=P5&kwp_0=1654491&kwp_4=4901175&kwp_1=2079343  https://www.tennessean.com/story/news/politics/tn-elections/2018/07/02/randy-boyds-business-avoids-millions-taxes-using-double-irish-loophole/738424002/   http://itunes.apple.com/app/id504631398?fbdata=%7B%22app_id%22%3A%22215046668549694%22%2C%22ref%22%3A%22%22%7D&partnerId=30&siteID=9G.NUo1nRnw

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Tennessean are successful.

Tennessean Creative Analysis: 

Tennessean placed a Image ad in 2020-05-17-2020-05-20, and got 13 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Tennessean Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Tennessean has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Tennessean Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-17-2020-05-20  2018-07-17-2020-05-13  2020-05-10-2020-05-11
During  4 days  667 days 2 days 
Like  13  0  1
Share  5  0  4
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Tennessean ‘s Top 1 ad received 13 likes, 5 shares, 0 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Tennessean, helping Tennessean to grasp the ad data more clearly.