Top Ads on Telenet

Telenet Background Introduction:

Elke dag vallen we met Telenet je huiskamer binnen. Maar hier op Facebook mag jij ‘s bij ons binnengluren. Ontdek al onze acties, wedstrijden en nieuwtjes!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Telenet has been advertising and marketing on Facebook for many years. And Telenet has placed 154 of ads on the Facebook platform in the last month. In the past few years,Telenet has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Telenet on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Telenet. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Telenet.

BigSpy

1.Telenet Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Telenet  Telenet  Telenet
Page Categories  Telecommunication Company  Telecommunication Company  Telecommunication Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Telenet Marketing Objectives Analysis: 

Telenet has been operating in Telecommunication Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Telenet best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Telenet Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Speciaal voor Telenet-klanten  Laat je foto’s afdrukken ️ Bekijk hoe internet overal in huis het verschil maakt. 
Ad Copy Text  Bestel nu de Samsung Galaxy S20/S20+/S20 Ultra 5G met tot € 250 korting én een gratis AKG headset...  Sommige foto’s ziet je kind liever thuis aan de muur dan op je Facebook wall of Instagram feed. Ha...  Het superstabiele internet van Telenet verplaats je makkelijk naar elke plek in huis. ☀️
Link Description  N/A  DOE MEE MET DE OFFLINE DEAL  N/A
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 101  152  92
Like 434  12  87

Telenet Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Telenet Top 1 ads got 434 likes. Telenet uses a sentence with the finishing touch title: “Speciaal voor Telenet-klanten”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Telenet shared 101 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Telenet should continue to optimize the ad content.

3.Telenet Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-01-2020-06-20  2020-06-14-2020-06-20  2020-06-02-2020-06-20
Landing Page Link  https://toestellen.telenet.be/smartphones/merk/samsung.html?CMP=DFA:1837658:274583203:468887322:132982895&sitekey=N33505.152606FACEBOOK.COM  https://www2.telenet.be/nl/telenet-go/de-offline-deal/?CMP=DFA:1837658:275470831:469760617:133553097&sitekey=N33505.152606FACEBOOK.COM   https://www2.telenet.be/nl/landing-pages/overal?CMP=DFA:1837658:274864374:469038734:132367236&sitekey=N33505.152606FACEBOOK.COM

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Telenet are successful.

Telenet Creative Analysis: 

Telenet placed a Video ad in 2020-06-01-2020-06-20, and got 434 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Telenet Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Belgium  N/A  Belgium
Language  Dutch  German  Dutch

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Telenet has the best conversion in Belgium, and can advertise more in Belgium in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Telenet Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-01-2020-06-20  2020-06-14-2020-06-20  2020-06-02-2020-06-20
During  20 days  7 days 19 days 
Like  434  12  87
Share  40  0  4
Comment  50  1  24

Advertising effectiveness is a direct manifestation of advertising. Telenet ‘s Top 1 ad received 434 likes, 40 shares, 50 comments in just 20 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Telenet, helping Telenet to grasp the ad data more clearly.