Top Ads on Tekna Student

Tekna Student Background Introduction:

Tekna kjemper for deg og faget du brenner for. Vi er foreningen for deg som har eller planlegger en mastergrad innen teknisk-naturvitenskapelige fag.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Tekna Student has been advertising and marketing on Facebook for many years. And Tekna Student has placed 22 of ads on the Facebook platform in the last month. In the past few years,Tekna Student has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Tekna Student on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Tekna Student. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Tekna Student.

BigSpy

1.Tekna Student Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Tekna Student  Tekna Student  Tekna Student
Page Categories  Labor Union  Labor Union  Labor Union
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Tekna Student Marketing Objectives Analysis: 

Tekna Student has been operating in Labor Union for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Tekna Student best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Tekna Student Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Jobbsøkerkurs fra sofaen hjemme  Krisepakker for studenter Gi studentene ekstraordinære tiltak 
Ad Copy Text  Snart ferdig med studiene? Få en grundig gjennomgang av jobbsøkerprosessen når det passer deg.  Studenter har ikke rett på dagpenger fra NAV dersom de blir permittert fra deltidsjobben grunnet ko...  Studentlederen ber nå om ordninger slik at studenter som mister deltidsjobb klarer seg.
Link Description  Foreningen for deg som har eller holder på med en master i teknologi og naturvitenskap.  Foreningen for deg som har eller holder på med en master i teknologi og naturvitenskap.  Foreningen for deg som har eller planlegger en mastergrad innen teknologi og naturvitenskap.
Website Link  www.tekna.no  www.tekna.no  www.tekna.no
CTA  WATCH_MORE  WATCH_MORE  LEARN_MORE
Text Word Count 97  185  88
Like 1  61  1

Tekna Student Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Tekna Student Top 1 ads got 1 likes. Tekna Student uses a sentence with the finishing touch title: “Jobbsøkerkurs fra sofaen hjemme”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Tekna Student shared 97 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is WATCH_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Tekna Student should continue to optimize the ad content.

3.Tekna Student Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-27-2020-05-31  2020-03-24-2020-03-24  2020-03-24-2020-03-24
Landing Page Link  https://www.tekna.no/karriere/digitalt-jobbsokerkurs?utm_medium=cpc-bilde&utm_source=facebook&utm_campaign=rekruttering%7Cstudenter%20%7Cmai+2020&utm_content=digitaltjobsokerkurs&p_k=fbrekr  https://www.tekna.no/aktuelt/--krever-krisepakke-for-studenter?utm_medium=cpc-bilde&utm_source=facebook&utm_campaign=medlemsfordeler%7Cstudenter%20%7Cmars+2020&utm_content=rebekka_krever_krisepakker&p_k=fbfordel   https://www.tekna.no/aktuelt/--alle-ma-ha-rad-til-a-studere?utm_medium=cpc-bilde&utm_source=facebook&utm_campaign=medlemsfordeler%7Cstudenter+%7Cmars+2020&utm_content=rebekka_r%C3%A5dtil%C3%A5studere&p_k=fbfordel&fbclid=IwAR1IpmQiT-SBJYd2stTd6cj6YbLqK-n8KCeTxCHbATboCsVl_sw984gU788

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Tekna Student are successful.

Tekna Student Creative Analysis: 

Tekna Student placed a Image ad in 2020-05-27-2020-05-31, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Tekna Student Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Norwegian  Norwegian  Norwegian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Tekna Student has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Tekna Student Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-27-2020-05-31  2020-03-24-2020-03-24  2020-03-24-2020-03-24
During  5 days  1 days 1 days 
Like  1  61  1
Share  0  1  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Tekna Student ‘s Top 1 ad received 1 likes, 0 shares, 0 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Tekna Student, helping Tekna Student to grasp the ad data more clearly.