Top Ads on Tefal

Tefal Background Introduction:

Tefal is a world leader in non-stick cookware and small electrical appliances. http://www.tefal.co.uk

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Tefal has been advertising and marketing on Facebook for many years. And Tefal has placed 455 of ads on the Facebook platform in the last month. In the past few years,Tefal has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Tefal on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Tefal. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Tefal.

BigSpy

1.Tefal Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Tefal  Tefal  Tefal
Page Categories  Appliances  Household Supplies  Household Supplies
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Tefal Marketing Objectives Analysis: 

Tefal has been operating in Appliances for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Tefal best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Tefal Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Tefal  Wybrane produkty Tefal do 20% taniej Tefal 
Ad Copy Text  Pro Express Ultimate [+] je vaš visokotehnološki zaveznik, ki vam zagotavlja odlične izkušnje li...  Zostań w domu i kupuj jeszcze taniej! Tylko teraz wybrane produkty Tefal z rabatem nawet do 20%. Ku...  Descoperă gama de grătare electrice OptiGrill. Grătar perfect de la puțin la bine făcut.
Link Description  N/A  N/A  N/A
Website Link  www.tefal.si  www.euro.com.pl  redirect.global.commerce-connector.com
CTA  LEARN_MORE  SHOP_NOW  LEARN_MORE
Text Word Count 129  108  93
Like 37  416  1039

Tefal Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Tefal Top 1 ads got 37 likes. Tefal uses a sentence with the finishing touch title: “Tefal”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Tefal shared 129 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Tefal should continue to optimize the ad content.

3.Tefal Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-06-04-2020-06-19  2020-04-05-2020-06-19  2020-06-08-2020-06-19
Landing Page Link  https://www.tefal.si/pro-express-ultimate+?utm_source=Facebook_Instagram&utm_medium=social_paid&utm_campaign=SI/SL/TEFA/Consideration/PAID_SOC/_/Facebook_Instagram/_/2020-06/_/LI/LINEN_CARE/Steam_Station/_/_/Burst/Pro_Express_Ultimate/CAR/  https://www.euro.com.pl/sandwicze/tefal-sw852d12.bhtml   https://redirect.global.commerce-connector.com/consent/pdp/97/100912_1/QrDHCZwbPno4iyT4TEd_UIzdNBQMOul-krn0B7E7Va_7iORROvzGtri5myvUNcV9YLFtXGNuaaiDAMivP3GVAvDDAAL13unHAESfWe2kj4qsvS-arURHEADEi9B96frE-kv-KwAOlNH8z9yUnZpr3LVzmSaTDdJeEZpPortFcY03zhPZF2W5NnQVZ8iPNBBnJ8GEV16R4Qu5epyUTLcmt5MD0jqElTB8l1FucQJROoocgt7a_GCLurtManiiLgLDtj6MQBcjmS_ZqXLY_pWDhRio2Loz95tSIWiza20Qe88~

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Tefal are successful.

Tefal Creative Analysis: 

Tefal placed a Carousel ad in 2020-06-04-2020-06-19, and got 37 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Tefal Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Slovenia,Croatia,Bosnia Hercegovina  Poland  Romania
Language  German  Polish  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Tefal has the best conversion in Slovenia,Croatia,Bosnia Hercegovina, and can advertise more in Slovenia,Croatia,Bosnia Hercegovina in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Tefal Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-04-2020-06-19  2020-04-05-2020-06-19  2020-06-08-2020-06-19
During  16 days  76 days 12 days 
Like  37  416  1039
Share  0  37  36
Comment  0  9  8

Advertising effectiveness is a direct manifestation of advertising. Tefal ‘s Top 1 ad received 37 likes, 0 shares, 0 comments in just 16 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Tefal, helping Tefal to grasp the ad data more clearly.