Top Ads on Tech Open Air

Tech Open Air Background Introduction:

TOA is Europe’s Leading Technology Festival. Our mission is to help people future-proof their businesses and their lives.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Tech Open Air has been advertising and marketing on Facebook for many years. And Tech Open Air has placed 51 of ads on the Facebook platform in the last month. In the past few years,Tech Open Air has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Tech Open Air on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Tech Open Air. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Tech Open Air.

BigSpy

1.Tech Open Air Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Tech Open Air  Tech Open Air  Tech Open Air
Page Categories  Festival  Festival  Festival
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  N/A  wordpress

Tech Open Air Marketing Objectives Analysis: 

Tech Open Air has been operating in Festival for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Tech Open Air best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Tech Open Air Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  SATELLITE VIP + EXPO + TOAxNIGHT PASS 19€  Tech Open Air TOA19 - Lower Price till Thursday 
Ad Copy Text  TOAxNight is back on July 3rd. As day 1 of TOA Conference draws to a close the Funkhaus will transfo...  TOAxNight is back for 2019. As day 1 of TOA Conference draws to a close, the Funkhaus will transform...  TOA is Europe’s Leading Technology Festival. ✓ Get your TICKET NOW! Prices are set to increase...
Link Description  N/A  N/A  ✓ Get your TICKET NOW! Prices are set to increase this Thursday!
Website Link  toa.berlin  www.facebook.com  toa.berlin
CTA  LEARN_MORE  EVENT_RSVP  LEARN_MORE
Text Word Count 354  507  514
Like 26  4  11

Tech Open Air Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Tech Open Air Top 1 ads got 26 likes. Tech Open Air uses a sentence with the finishing touch title: “SATELLITE VIP + EXPO + TOAxNIGHT PASS 19€”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Tech Open Air shared 354 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Tech Open Air should continue to optimize the ad content.

3.Tech Open Air Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2019-06-26-2019-06-27  2019-06-26-2019-06-27  2019-06-24-2019-06-27
Landing Page Link  https://toa.berlin/tickets/?fbclid=IwAR2V2qzNBv_7EDvYOx2__KCRj4fHxp8fzeMYjVEAdPmqpLK4EtTVhc3BEMQ  https://www.facebook.com/TechOpenAir/videos/411091689619395/   https://toa.berlin/tickets/?fbclid=IwAR1PMXNXU-paOCZMRvW7dBCKwGGwb3fn2YBmLmJzLyd2GV7hVq8wZX0C904

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Tech Open Air are successful.

Tech Open Air Creative Analysis: 

Tech Open Air placed a Video ad in 2019-06-26-2019-06-27, and got 26 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Tech Open Air Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Romania  N/A  Romania
Language  English  German  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Tech Open Air has the best conversion in Romania, and can advertise more in Romania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Tech Open Air Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-06-26-2019-06-27  2019-06-26-2019-06-27  2019-06-24-2019-06-27
During  2 days  2 days 4 days 
Like  26  4  11
Share  2  1  1
Comment  2  0  0

Advertising effectiveness is a direct manifestation of advertising. Tech Open Air ‘s Top 1 ad received 26 likes, 2 shares, 2 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Tech Open Air, helping Tech Open Air to grasp the ad data more clearly.