Top Ads on Te Wānanga o Aotearoa

Te Wānanga o Aotearoa Background Introduction:

Te Wānanga o Aotearoa is a tertiary provider offering education opportunities of the highest quality for Māori, and peoples of Aotearoa. #TWoA

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Te Wānanga o Aotearoa has been advertising and marketing on Facebook for many years. And Te Wānanga o Aotearoa has placed 31 of ads on the Facebook platform in the last month. In the past few years,Te Wānanga o Aotearoa has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Te Wānanga o Aotearoa on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Te Wānanga o Aotearoa. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Te Wānanga o Aotearoa.

BigSpy

1.Te Wānanga o Aotearoa Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Te Wānanga o Aotearoa  Te Wānanga o Aotearoa  Te Wānanga o Aotearoa
Page Categories  Community College  Community College  Community College
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Te Wānanga o Aotearoa Marketing Objectives Analysis: 

Te Wānanga o Aotearoa has been operating in Community College for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Te Wānanga o Aotearoa best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Te Wānanga o Aotearoa Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Get the skills for that new job  Māori art for beginners Do you have a business idea? 
Ad Copy Text  Want to work in an office environment? Prepare for new job opportunities by up-skilling in administr...  Mau Rākau is a traditional Māori martial art and this introductory programme gives you the opportu...  If you've ever wondered how you can contribute to your family income, or even support the family ent...
Link Description  Study administration and technology in Mangere  Introduction to Māori Art  Study business in Albany
Website Link  www.twoa.ac.nz  www.twoa.ac.nz  www.twoa.ac.nz
CTA  APPLY_NOW  APPLY_NOW  APPLY_NOW
Text Word Count 121  184  266
Like 16  60  2

Te Wānanga o Aotearoa Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Te Wānanga o Aotearoa Top 1 ads got 16 likes. Te Wānanga o Aotearoa uses a sentence with the finishing touch title: “Get the skills for that new job”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Te Wānanga o Aotearoa shared 121 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Te Wānanga o Aotearoa should continue to optimize the ad content.

3.Te Wānanga o Aotearoa Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-28-2020-06-16  2020-05-31-2020-06-14  2020-05-28-2020-06-06
Landing Page Link  https://www.twoa.ac.nz/Nga-Akoranga-Our-Programmes/Business/New-Zealand-Certificate-in-Business  https://www.twoa.ac.nz/Nga-Akoranga-Our-Programmes/Maori-and-Indigenous-Arts/Toi-Maruata-Certificate-in-Art-Maori?utm_source=facebook&utm_medium=paidsocial&utm_campaign=Sem+B+2020+Toi+Maruata+Mau+Rakau+Level+3&fbclid=IwAR3sgJfdnOlEG89BrPyPbU-EtlOwaEQwgqUrFzCtbaVFdKrngK82iy1fmsQ   https://www.twoa.ac.nz/Nga-Akoranga-Our-Programmes/Business/New-Zealand-Certificate-in-Business

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Te Wānanga o Aotearoa are successful.

Te Wānanga o Aotearoa Creative Analysis: 

Te Wānanga o Aotearoa placed a Image ad in 2020-05-28-2020-06-16, and got 16 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Te Wānanga o Aotearoa Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  New Zealand  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Te Wānanga o Aotearoa has the best conversion in New Zealand, and can advertise more in New Zealand in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Te Wānanga o Aotearoa Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-28-2020-06-16  2020-05-31-2020-06-14  2020-05-28-2020-06-06
During  20 days  15 days 10 days 
Like  16  60  2
Share  0  4  0
Comment  2  14  0

Advertising effectiveness is a direct manifestation of advertising. Te Wānanga o Aotearoa ‘s Top 1 ad received 16 likes, 0 shares, 2 comments in just 20 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Te Wānanga o Aotearoa, helping Te Wānanga o Aotearoa to grasp the ad data more clearly.