Top Ads on Taxify

Taxify Background Introduction:

Taxify connects millions of riders and drivers around the world to make travel easier, quicker and more reliable.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Taxify has been advertising and marketing on Facebook for many years. And Taxify has placed 1898 of ads on the Facebook platform in the last month. In the past few years,Taxify has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Taxify on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Taxify. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Taxify.

BigSpy

1.Taxify Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Taxify  Taxify  Taxify
Page Categories  App Page  App Page  App Page
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Taxify Marketing Objectives Analysis: 

Taxify has been operating in App Page for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Taxify best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Taxify Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  გადმოწერე აპლიკაცია  Keliaukite su Bolt Reikia keliauti? Kviesk Bolt! 
Ad Copy Text  -  Keliaujate į darbą? Susitinkate su draugu? Reikia nuvykti iÅ¡ taÅ¡ko A į taÅ¡ką B?...  Keliauk Vilniuje naudodamas Bolt programėlę. Kelionės kaina nuo 2€.
Link Description  კომფორტული, ხელმისაწვდომი  N/A  N/A
Website Link  bit.ly  play.google.com  itunes.apple.com
CTA  DOWNLOAD  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP
Text Word Count 208  189  81
Like 129  11  51

Taxify Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Taxify Top 1 ads got 129 likes. Taxify uses a sentence with the finishing touch title: “გადმოწერე აპლიკაცია ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Taxify shared 208 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DOWNLOAD.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Taxify should continue to optimize the ad content.

3.Taxify Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-10-2020-06-20  2019-09-11-2020-06-20  2019-09-10-2020-06-20
Landing Page Link  https://bolt.eu/  http://play.google.com/store/apps/details?id=ee.mtakso.client   http://itunes.apple.com/app/id675033630

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Taxify are successful.

Taxify Creative Analysis: 

Taxify placed a Image ad in 2020-06-10-2020-06-20, and got 129 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Taxify Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Georgia  Lithuania  Lithuania
Language  Estonian  Lithuanian  Lithuanian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Taxify has the best conversion in Georgia, and can advertise more in Georgia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Taxify Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-20  2019-09-11-2020-06-20  2019-09-10-2020-06-20
During  11 days  284 days 285 days 
Like  129  11  51
Share  28  0  1
Comment  31  0  4

Advertising effectiveness is a direct manifestation of advertising. Taxify ‘s Top 1 ad received 129 likes, 28 shares, 31 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Taxify, helping Taxify to grasp the ad data more clearly.