Top Ads on Taxify

Taxify Background Introduction:

Taxify conectează milioane de pasageri din întreaga lume cu șoferii parteneri pentru a le asigura o modalitate de transport ușor, rapid și convenabilă.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Taxify has been advertising and marketing on Facebook for many years. And Taxify has placed 1896 of ads on the Facebook platform in the last month. In the past few years,Taxify has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Taxify on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Taxify. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Taxify.

BigSpy

1.Taxify Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Taxify  Taxify  Taxify
Page Categories  Information Technology Company  Information Technology Company  App Page
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Taxify Marketing Objectives Analysis: 

Taxify has been operating in Information Technology Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Taxify best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Taxify Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Reikia keliauti? Kviesk Bolt!  Poruszaj się bezpieczniej z Bolt Protect Bolt 
Ad Copy Text  Korzystanie z aplikacji Bolt jest szybkie i proste. ✓ Pobierz aplikację ✓ Zamów prz...  Musisz gdzieś jechać? Wybierz kategorię Bolt Protect. Samochody Bolt Protect posiadają plastiko...  Laimē 50€ braucieniem ar Bolt, kas noteikti noderēs vasaras izbraucieniem! Lai piedalītos: - ...
Link Description  N/A  The smartest way to move around in cities. Forget expensive taxi rides or slow public transport. Get a ride in minutes. Download the Bolt app for iOS and Android.  Laimē 50€ braucieniem ar Bolt, kas noteikti noderēs vasaras izbraucieniem! Lai piedalītos: - Spied Like Bolt lapai - Atzīmē komentārā draugu, ar kuru šovasar dosies kopīgos piedzīvojumos Plāno šovasar apceļot Latviju? Mēs palīdzēsim! Gardas maltītes līdz Tavām durvīm nogādāsim Rīgā, Jūrmalā, Daugavpilī, Liepājā un Jelgavā Ērti pārvietoties palīdzēsim Rīgā, Daugavpilī, Liepājā, Jelgavā, Valmierā un Ventspilī Mūsu skrejriteņi Tevi gaida Rīgas ielās 25. jūnijā izlozēsim 1 laimīgo. Spied šeit un lejupielādē Bolt aplikāciju → http://bit.ly/TapToBolt
Website Link  itunes.apple.com  go.onelink.me  bit.ly
CTA  INSTALL_MOBILE_APP  LEARN_MORE  LEARN_MORE
Text Word Count 287  209  619
Like 8  74  470

Taxify Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Taxify Top 1 ads got 8 likes. Taxify uses a sentence with the finishing touch title: “Reikia keliauti? Kviesk Bolt!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Taxify shared 287 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Taxify should continue to optimize the ad content.

3.Taxify Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-09-08-2020-06-20  2020-05-24-2020-06-20  2020-06-17-2020-06-20
Landing Page Link  https://itunes.apple.com/app/id675033630  https://bolt.eu/?utm_source=cpc&utm_medium=facebook&utm_campaign=fb_reach_global&fbclid=IwAR0NZAcktV8qDS4WOsFPmvRBQ-vpnZuU5kmS_K5PItqL7TF-e4ILthq27yE&shortlink=9d4417cd&pid=Socialmedia&c=Recovery+campaign&af_force_deeplink=true   https://bolt.eu/?utm_source=social_media_posts&utm_medium=social_media_posts&utm_campaign=social_media_posts&pid=Socialmedia&c=Social_media_posts&af_force_deeplink=true

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Taxify are successful.

Taxify Creative Analysis: 

Taxify placed a Image ad in 2019-09-08-2020-06-20, and got 8 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Taxify Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Poland,Lithuania,Croatia  Poland  Latvia
Language  Lithuanian  English  Latvian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Taxify has the best conversion in Poland,Lithuania,Croatia, and can advertise more in Poland,Lithuania,Croatia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Taxify Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-09-08-2020-06-20  2020-05-24-2020-06-20  2020-06-17-2020-06-20
During  287 days  28 days 4 days 
Like  8  74  470
Share  0  4  202
Comment  1  23  1986

Advertising effectiveness is a direct manifestation of advertising. Taxify ‘s Top 1 ad received 8 likes, 0 shares, 1 comments in just 287 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Taxify, helping Taxify to grasp the ad data more clearly.