Top Ads on TaxiMe

TaxiMe Background Introduction:

Ползвай TaxiMe, за да поръчаш любезен шофьор с чиста кола за секунди. Бързо, удобно и безплатно от твоя смартфон.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

TaxiMe has been advertising and marketing on Facebook for many years. And TaxiMe has placed 57 of ads on the Facebook platform in the last month. In the past few years,TaxiMe has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for TaxiMe on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for TaxiMe. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from TaxiMe.

BigSpy

1.TaxiMe Top 3 Ads Basic Understanding

   top1  top2  top3
Name  TaxiMe  TaxiMe  TaxiMe
Page Categories  Taxi Service  Taxi Service  Taxi Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

TaxiMe Marketing Objectives Analysis: 

TaxiMe has been operating in Taxi Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. TaxiMe best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.TaxiMe Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Пътувай с TaxiMe сега!  Пътувай с TaxiMe сега! Пътувай с TaxiMe сега! 
Ad Copy Text  Пътувай удобно на задната седалка на таксито Шофьорит...  Пътувай удобно на задната седалка на таксито Шофьорит...  Пътувай удобно на задната седалка на таксито Шофьорит...
Link Description      
Website Link  taxime.to  taxime.to  taxime.to
CTA      
Text Word Count 271  271  271
Like 75  57  15

TaxiMe Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. TaxiMe Top 1 ads got 75 likes. TaxiMe uses a sentence with the finishing touch title: “Пътувай с TaxiMe сега!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. TaxiMe shared 271 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. TaxiMe should continue to optimize the ad content.

3.TaxiMe Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-03-16-2020-03-25  2020-03-16-2020-03-25  2020-03-16-2020-03-24
Landing Page Link  https://taxime.to/clients/?fbclid=IwAR0Z0kZMPKq9tScYJAcmfsNVlP342ybvnju2TJVsBvDwlVsjTR3kDTWSSrs  https://taxime.to/clients/   https://taxime.to/clients/?fbclid=IwAR3yJBbGgGCPGl0905e18pEIjKNeyD5d9s3_GmVcno4mK3AUULMSOnWb6qM

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by TaxiMe are successful.

TaxiMe Creative Analysis: 

TaxiMe placed a Image ad in 2020-03-16-2020-03-25, and got 75 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.TaxiMe Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  N/A  N/A  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

TaxiMe has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.TaxiMe Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-16-2020-03-25  2020-03-16-2020-03-25  2020-03-16-2020-03-24
During  10 days  10 days 9 days 
Like  75  57  15
Share  7  2  1
Comment  0  4  2

Advertising effectiveness is a direct manifestation of advertising. TaxiMe ‘s Top 1 ad received 75 likes, 7 shares, 0 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for TaxiMe, helping TaxiMe to grasp the ad data more clearly.