Top Ads on TaxSlayer

TaxSlayer Background Introduction:

Simple. 100% Accurate. Maximum Refund Guaranteed. #SlayIt

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

TaxSlayer has been advertising and marketing on Facebook for many years. And TaxSlayer has placed 28 of ads on the Facebook platform in the last month. In the past few years,TaxSlayer has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for TaxSlayer on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for TaxSlayer. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from TaxSlayer.


1.TaxSlayer Top 3 Ads Basic Understanding

   top1  top2  top3
Name  TaxSlayer  TaxSlayer  TaxSlayer
Page Categories  Tax Preparation Service  Tax Preparation Service  Tax Preparation Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

TaxSlayer Marketing Objectives Analysis: 

TaxSlayer has been operating in Tax Preparation Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. TaxSlayer best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.TaxSlayer Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  TaxSlayer Pro® Free Trial  Simply Free Tax Filing Save More. Become A TaxSlayer. 
Ad Copy Text  Professional tax preparers enjoy unlimited 1040s, free e-filing for all states, and an unlimited num...  Got a simple tax situation? File federal and state taxes FREE with TaxSlayer! Stay home and file usi...  New year, new you? Try filing your taxes early to get your refund sooner.
Link Description  Professional Tax Preparers, claim your FREE trial of Taxslayer Pro today!  100% Max Refund Guarantee  Maximum Refund Guaranteed
Website Link
Text Word Count 320  124  73
Like 4  106  6

TaxSlayer Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. TaxSlayer Top 1 ads got 4 likes. TaxSlayer uses a sentence with the finishing touch title: “TaxSlayer Pro® Free Trial”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. TaxSlayer shared 320 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. TaxSlayer should continue to optimize the ad content.

3.TaxSlayer Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-04-28-2020-05-10  2020-04-06-2020-04-06  2020-01-15-2020-01-30
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by TaxSlayer are successful.

TaxSlayer Creative Analysis: 

TaxSlayer placed a Video ad in 2020-04-28-2020-05-10, and got 4 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.TaxSlayer Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  India  United States  N/A
Language  English  English  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

TaxSlayer has the best conversion in India, and can advertise more in India in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.TaxSlayer Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-28-2020-05-10  2020-04-06-2020-04-06  2020-01-15-2020-01-30
During  13 days  1 days 16 days 
Like  4  106  6
Share  1  73  0
Comment  1  27  0

Advertising effectiveness is a direct manifestation of advertising. TaxSlayer ‘s Top 1 ad received 4 likes, 1 shares, 1 comments in just 13 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for TaxSlayer, helping TaxSlayer to grasp the ad data more clearly.