Top Ads on Tartu Ülikool

Tartu Ülikool Background Introduction:

Tartu Ülikooli ametlik Facebooki leht ülikooli tudengitele, vilistlastele ja sõpradele. Sinu kommentaarid, tagasiside ja postitused on väga teretulnud!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Tartu Ülikool has been advertising and marketing on Facebook for many years. And Tartu Ülikool has placed 36 of ads on the Facebook platform in the last month. In the past few years,Tartu Ülikool has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Tartu Ülikool on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Tartu Ülikool. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Tartu Ülikool.

BigSpy

1.Tartu Ülikool Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Tartu Ülikool  Tartu Ülikool  Tartu Ülikool
Page Categories  College & University  Public & Government Service  College & University
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Tartu Ülikool Marketing Objectives Analysis: 

Tartu Ülikool has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Tartu Ülikool best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Tartu Ülikool Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Tartu Ülikooli meenepood  TÜ J. Skytte poliitikauuringute instituut Tartu Ülikool 
Ad Copy Text  Otsid koolilõpetajale kingitust? Alma mater'i meene jääb ilusaks mälestuseks tähtsast sündmuse...  no setting  Miks tulla õppima Tartu Ülikooli? ut.ee/tutvuülikooliga
Link Description  N/A  N/A  N/A
Website Link  shop.ut.ee  skytte.ut.ee  www.ut.ee
CTA  SHOP_NOW  LEARN_MORE  LEARN_MORE
Text Word Count 218  0  58
Like 87  0  35

Tartu Ülikool Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Tartu Ülikool Top 1 ads got 87 likes. Tartu Ülikool uses a sentence with the finishing touch title: “Tartu Ülikooli meenepood”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Tartu Ülikool shared 218 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Tartu Ülikool should continue to optimize the ad content.

3.Tartu Ülikool Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Carousel
Ad Time   2020-06-07-2020-06-20  2020-06-18-2020-06-20  2020-05-31-2020-06-19
Landing Page Link  https://shop.ut.ee//  https://skytte.ut.ee/et/riigiteadused?fbclid=IwAR0EmK24Pq-qdajqOOBBDqBduys7os3RlwXpzkUBSInMH7BUVMmgcTkBHvI   https://www.ut.ee/et/sisseastumine/tutvu-ulikooliga?utm_campaign=mainekampaania_kevad_2020&utm_medium=banner&utm_source=facebook&utm_content=fb-carousel_juuni&utm_term=s1&fbclid=IwAR0XfD-w1xgBRjZ8lUgfZrRFKMLtFDGjoJuoghqznO3gePJE1w1APGTQOhA

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Tartu Ülikool are successful.

Tartu Ülikool Creative Analysis: 

Tartu Ülikool placed a Video ad in 2020-06-07-2020-06-20, and got 87 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Tartu Ülikool Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Estonia  Estonia
Language  Estonian  Finnish  Estonian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Tartu Ülikool has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Tartu Ülikool Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-07-2020-06-20  2020-06-18-2020-06-20  2020-05-31-2020-06-19
During  14 days  3 days 20 days 
Like  87  0  35
Share  9  0  5
Comment  4  0  0

Advertising effectiveness is a direct manifestation of advertising. Tartu Ülikool ‘s Top 1 ad received 87 likes, 9 shares, 4 comments in just 14 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Tartu Ülikool, helping Tartu Ülikool to grasp the ad data more clearly.