Top Ads on TapRead

TapRead Background Introduction:

Stories from Eastern world. TapRead makes it easier to write and read.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

TapRead has been advertising and marketing on Facebook for many years. And TapRead has placed 152 of ads on the Facebook platform in the last month. In the past few years,TapRead has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for TapRead on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for TapRead. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from TapRead.

BigSpy

1.TapRead Top 3 Ads Basic Understanding

   top1  top2  top3
Name  TapRead  TapRead  TapRead
Page Categories  Book  Book  Book
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

TapRead Marketing Objectives Analysis: 

TapRead has been operating in Book for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. TapRead best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.TapRead Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Tempt Me,Marry Me!  Tempt Me,Marry Me! Tempt Me,Marry Me! 
Ad Copy Text  Her cousin seduced her boyfriend and her friend married her father. Xia Wan’s life was so miserabl...  Her cousin seduced her boyfriend and her friend married her father. Xia Wan’s life was so miserabl...  Her cousin seduced her boyfriend and her friend married her father. Xia Wan’s life was so miserabl...
Link Description  N/A  N/A  N/A
Website Link  play.google.com  play.google.com  play.google.com
CTA  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP
Text Word Count 412  412  412
Like 38  10  0

TapRead Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. TapRead Top 1 ads got 38 likes. TapRead uses a sentence with the finishing touch title: “Tempt Me,Marry Me!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. TapRead shared 412 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. TapRead should continue to optimize the ad content.

3.TapRead Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-24-2020-06-20  2020-05-21-2020-06-10  2020-06-07-2020-06-08
Landing Page Link  https://play.google.com/store/apps/details?id=com.tapread.reader&fbclid=IwAR28FUoKetT9K6_4OaKf73RegCMAjkwz6tE1iqj61FE_5jN1BazWb4niUSw  http://play.google.com/store/apps/details?id=com.tapread.reader   https://play.google.com/store/apps/details?id=com.tapread.reader

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by TapRead are successful.

TapRead Creative Analysis: 

TapRead placed a Image ad in 2020-05-24-2020-06-20, and got 38 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.TapRead Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

TapRead has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.TapRead Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-24-2020-06-20  2020-05-21-2020-06-10  2020-06-07-2020-06-08
During  28 days  21 days 2 days 
Like  38  10  0
Share  7  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. TapRead ‘s Top 1 ad received 38 likes, 7 shares, 0 comments in just 28 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for TapRead, helping TapRead to grasp the ad data more clearly.