Top Ads on Tap Defenders

Tap Defenders Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Tap Defenders has been advertising and marketing on Facebook for many years. And Tap Defenders has placed 49 of ads on the Facebook platform in the last month. In the past few years,Tap Defenders has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Tap Defenders on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Tap Defenders. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Tap Defenders.

BigSpy

1.Tap Defenders Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Tap Defenders  Tap Defenders  Tap Defenders
Page Categories  Games/Toys  Games/Toys  Games/Toys
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Tap Defenders Marketing Objectives Analysis: 

Tap Defenders has been operating in Games/Toys for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Tap Defenders best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Tap Defenders Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  放置類防塔遊戲  放置類防塔遊戲 放置類防塔遊戲 
Ad Copy Text  組合自己的英雄擊敗怪物!  組合自己的英雄擊敗怪物!  組合自己的英雄擊敗怪物!
Link Description  N/A  N/A  N/A
Website Link  play.google.com  play.google.com  itunes.apple.com
CTA  PLAY_GAME  PLAY_GAME  PLAY_GAME
Text Word Count 36  36  36
Like 8  6  0

Tap Defenders Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Tap Defenders Top 1 ads got 8 likes. Tap Defenders uses a sentence with the finishing touch title: “放置類防塔遊戲”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Tap Defenders shared 36 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is PLAY_GAME.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Tap Defenders should continue to optimize the ad content.

3.Tap Defenders Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-05-18-2020-06-07  2020-05-18-2020-06-03  2020-05-18-2020-05-23
Landing Page Link  http://play.google.com/store/apps/details?id=com.mobirix.tapdefenders  http://play.google.com/store/apps/details?id=com.mobirix.tapdefenders   http://itunes.apple.com/app/id1237594311

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Tap Defenders are successful.

Tap Defenders Creative Analysis: 

Tap Defenders placed a Video ad in 2020-05-18-2020-06-07, and got 8 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Tap Defenders Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  China  China  China
Language  Chinese (Traditional)  Chinese (Traditional)  Chinese (Traditional)

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Tap Defenders has the best conversion in China, and can advertise more in China in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Tap Defenders Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-18-2020-06-07  2020-05-18-2020-06-03  2020-05-18-2020-05-23
During  21 days  17 days 6 days 
Like  8  6  0
Share  0  1  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Tap Defenders ‘s Top 1 ad received 8 likes, 0 shares, 0 comments in just 21 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Tap Defenders, helping Tap Defenders to grasp the ad data more clearly.